Category: Other Marketplaces

Suggestion: Watch the 10 minutes video tutorial before reading this article

China has one of the biggest eCommerce markets in the world and you can find a plethora of marketplaces here. In the past decade, brands like Tmall, JD, Pinduoduo, and Koala have attracted millions of buyers to become frequent buyers.

Xiaohongshu, referred to as Little Red Book, or sometimes only RED, is a website that started out in a blog format. Here, bloggers could write reviews of products and the rest is history.

Even if Xiaohongshu allows merchants to sell products on the website, it’s primarily used to drive traffic to other websites and for sales on WeChat, for example.

Setting up an account on WeChat and Xiaohonhshu is often done in combination and significantly cheaper compared to selling on Tmall. This is something we review later in this article.

Today, we will go through all the key topics you should know before you start selling on Xiaohongshu.

Today, we review the following:

• What is Xiaohongshu?
• Using KOLs and Influencers on Xiaohongshu
• The Business Model of Xiaohongshu
• Xiaohongshu’s Market Share
• The Process when Selling on Xiaohongshu

What is Xiaohongshu?

Xiaohongshu (小红书) started out in 2013 and is one of the fastest-growing e-commerce websites in China, currently having around 100 million users. Continue reading Selling on Xiaohongshu (Little Red Book) in China: The Ultimate Guide

The Chinese market becomes increasingly more saturated and competitive with foreign brands. While some companies see great success such as Foreo Luna and Gucci, other brands have suffered and been forced to close operations.

Having a sound knowledge of local competition and a suitable pricing strategy is one of the most important parts of a market entry strategy and crucial for future success to maximize sales.

In this article, I cover a wide range of topics and explain how you can perform a competitor price analysis in China.

Topics covered:

• What is competitor cost analysis?
• How do I find out what my competitors are charging?
• Calculating your unit cost
• FAQ

What is competitor price analysis?

Competitor price analysis is an essential part of a company’s market entry strategy and can ultimately determine whether you will succeed in a new market or not.

It helps you understand how much other companies charge for their products online and/or offline. From a strategic point of view, the analysis can help to better understand the entry barriers in a market. Continue reading China Competitor Price Analysis

Suggestion: Watch the 10 minutes video tutorial before reading this article

The Chinese E-Commerce market grows immensely and will lead the way for other Asian countries in the coming years.

On the contrary to countries like the US, where you can choose between eBay and Amazon, China has a dozen of E-Commerce websites that all bring different benefits.

When I talk with foreign companies, they’ve rarely heard about Vipshop, and maybe more importantly, VIP International. The latter one has grown a hundred folds since it was established in 2014 and is currently one of the biggest marketplaces for cross-border E-commerce.

In this article, you’ll learn what differentiates VIP International from other marketplaces and whether you should sell on these websites or not.

Topics covered in this article:

• What is Vipshop.com and VIP International?
• The Growth of VIP International
• How does the typical customer look like on VIP International?
• Products Sold on Vipshop
• How can I start selling on Vipshop and VIP International?
• Costs to Sell on Vipshop
• How can I get paid on Vipshop and VIP International?
• Can I sell cross-border on Vipshop?

What is Vipshop.com and VIP International?

Vipshop started as early as 2008. Still, many foreigners aren’t familiar with this giant marketplace.

Previously being the highest valued E-Commerce website in China, the cross border sub-platform VIP International is currently the third biggest in terms of cross border sales.

So, what makes Vipshop and VIP International different from other big players like Tmall and Jingdong (JD)?

Continue reading Selling on Vipshop and VIP International in China: The Ultimate Guide

Suggestion: Watch the 10 minutes video tutorial before reading this article

JD.com is the second-largest B2C eCommerce marketplace in China and was launched as late as 2015. Since its inception, it’s developed advanced fulfillment systems and caters to hundreds of millions of buyers.

While Tmall Global is getting a lot of attention from cross border eCommerce companies, few are aware of JDs own cross-border program – JD Worldwide.

In this article, you will learn why JD Worldwide could be the next sales channel for your business, and the requirements you must meet before you can start selling.

What is JD.com?

JD.com, which stands for Jing Dong (京东), is China’s second-largest eCommerce marketplace. It’s only second to Taobao.com, which also includes Tmall.com, both owned by the large company Alibaba Group.

While Taobao.com and Tmall.com are open platforms, allowing anyone (at least in China), to set up a store and start selling – JD.com is more focused on direct sales.

They have more of a hybrid model today, that I will get into in a bit, but JD.com is still sourcing products and selling directly to end customers.

Thus, JD.com operates more like a traditional online store. Continue reading Selling on JD.com in China: A Complete Guide