Category: Cross-Border E-Commerce

Selling on Xiaohongshu (Little Red Book) in China: The Ultimate Guide

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Suggestion: Watch the 10 minutes video tutorial before reading this article

China has one of the biggest eCommerce markets in the world and you can find a plethora of marketplaces here. In the past decade, brands like Tmall, JD, Pinduoduo, and Koala have attracted millions of buyers to become frequent buyers.

Xiaohongshu, referred to as Little Red Book, or sometimes only RED, is a website that started out in a blog format. Here, bloggers could write reviews of products and the rest is history.

Even if Xiaohongshu allows merchants to sell products on the website, it’s primarily used to drive traffic to other websites and for sales on WeChat, for example.

Setting up an account on WeChat and Xiaohonhshu is often done in combination and significantly cheaper compared to selling on Tmall. This is something we review later in this article.

Today, we will go through all the key topics you should know before you start selling on Xiaohongshu.

Today, we review the following:

  • What is Xiaohongshu?
  • Using KOLs and Influencers on Xiaohongshu
  • The Business Model of Xiaohongshu
  • Xiaohongshu’s Market Share
  • The Process when Selling on Xiaohongshu

What is Xiaohongshu?

Xiaohongshu (小红书) started out in 2013 and is one of the fastest-growing e-commerce websites in China, currently having around 100 million users. Continue reading Selling on Xiaohongshu (Little Red Book) in China: The Ultimate Guide

Top eCommerce Websites in the Philippines: An Overview

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philippine-ecommerce-websites

The Philippines has one of the biggest populations in Southeast Asia and its eCommerce market plays a vital role in that of ASEAN.

While sellers can solely sell in China alone and make great profits, one often has to sell in multiple Southeast Asian markets.

Luckily, many websites are present in most ASEAN markets, allowing you to list products in up to six countries, or even more.

We have written several other articles, explaining top eCommerce websites in places like Korea, Hong Kong, and Vietnam.

In this article, we analyze the Philippines’ eCommerce market and review the most popular marketplaces, which countries they are available in, what sets them apart, and more. Let’s get started.

1. Shopee

Shopee has surpassed Lazada and is currently the biggest eCommerce marketplace in Southeast Asia. Continue reading Top eCommerce Websites in the Philippines: An Overview

Top eCommerce Websites in Thailand: An Overview

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thailand-ecommerce-websites

Thailand’s eCommerce market is set to grow much in the coming years and will only be behind Indonesia’s. Everything from cosmetics, food & beverages, clothes, and DIY products is in high demand here.

Over the years, we’ve also seen many eCommerce companies entering the market.

In this article, we review the most popular eCommerce marketplaces in Thailand. We review their unique features and why these sites have managed to become leading forces in the market.

1. Shopee

Shopee is the biggest eCommerce platform in Southeast Asia in terms of monthly users. Originally founded in 2015, the marketplace has gained much traction thanks to its competitive shipping services.

The benefits of using Shopee are also the many discounts and free shipping all over Thailand. Continue reading Top eCommerce Websites in Thailand: An Overview

How to Export Products to Thailand: A Complete Guide

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export-to-thailand

Thailand has one of the biggest eCommerce markets in Southeast Asia, only surpassed by Indonesia. The market will continue to increase over the years as disposable incomes increase and the eCommerce market continues to grow.

Yet, selling in Thailand can be challenging for exporters who are new to the market and primarily sold in Western countries previously.

You must understand local product regulations, what products are in demand, and how you can reach shoppers.

In this article, we cover some of the most important topics for exporters who wish to enter Thailand’s online consumer market.

Topics covered:

  • Which products are in demand in Thailand?
  • Top E-Commerce Platforms
  • Trade Fairs for Exporters
  • Shipping & Logistics

Continue reading How to Export Products to Thailand: A Complete Guide

Philippines Market Entry Guide: An Introduction

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philippines-market-entry

The Philippines is one of the biggest countries in Southeast Asia, both in terms of land size and population. Having around 7,000 islands and a rapidly growing economy, Philippines is set to become a leading provider in the service sector.

As a result, more and more foreign companies seek to enter the market, trying to profit from the growing middle class. Yet entering the Philippines market can be challenging, both in terms of taxation, product regulations, and incorporations.

In this article, we give you a helping hand and cover the most relevant information.

Topics:

  • Market Entry Strategy
  • Philippines Market Entry Obstacles
  • Market Entry Research
  • Incorporation

Market Entry Strategy

A market entry can mean many different things depending on your level of commitment, sales goals, and company size. Continue reading Philippines Market Entry Guide: An Introduction

Malaysia Market Entry Guide: An Overview

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malaysia-market-entry

Malaysia is the most developed country in Southeast Asia after Singapore with a quickly growing eCommerce market. Here, companies like Alibaba have great goals to expand in Malaysia, developing logistics as well as marketing capabilities.

The country might not be as big as Indonesia, which is another promising market. Yet, conducting business here is transparent by comparison and easier as you can communicate in English.

But, entering a new market is always challenging if you have a piece of limited knowledge, especially in Asia. In this article, we cover the most important topics when entering the Malaysian eCommerce market.

Topics covered:

  • Market Entry Strategy
  • Malaysia Market Entry Obstacles
  • Market Entry Research
  • Incorporation

Market Entry Strategy

It’s crucial to have a robust market entry strategy to assure correct setups, market segmentation, and potential pitfalls. Market entries can also perform differently depending on the sales channel, whether it’s offline or online. Continue reading Malaysia Market Entry Guide: An Overview

Indonesia Market Entry Guide: An Overview

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indonesia-market-entry

Indonesia is the biggest country in Southeast Asia, both in terms of population and GDP output.

With increasing urbanization, digitization, and disposable incomes, it’s predicted to become the leading force in ASEAN, accumulating many investments.

Compared to countries such as Singapore and China, the eCommerce market is still comparatively under-developed.

This leaves room for expansion, but also challenges related to product regulations, taxation, and incorporation, just to mention a few.

To give you a helping hand, we have written this guide where we explain the key information if you plan to enter the Indonesian eCommerce market.

Topics covered:

  • Market Entry Strategy
  • Indonesia Market Entry Obstacles
  • Market Entry Research
  • Incorporation

Market Entry Strategy

Entering a new market requires both time and finances. There are different levels of market entry strategies, depending on your level of commitment and sales goals. While some brands just want to dip their toes and take on a simpler approach, others have caster plans. Continue reading Indonesia Market Entry Guide: An Overview

Thailand Market Entry Guide: An Overview

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thailand-market-entry

Thailand’s eCommerce market is growing at a rapid pace and increasingly more foreign brands want to enter the market. Along with digitization and urbanization, the rise of its eCommerce market has been prevalent recently.

Entering the market can be challenging though, especially if you have no or limited experience of doing business here. In this article, we explain the basics and what you must pay attention to when entering the Thai market.

Topics covered:

  • Market Entry Strategy
  • Thailand Market Obstacles
  • Market Entry Research
  • Incorporation

Continue reading Thailand Market Entry Guide: An Overview

Hong Kong Market Entry Guide: An Overview

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hong-kong-market-entry

Hong Kong’s eCommerce market is less frequently talked about than mainland China’s. It’s not strange as the latter one has great growth potentials and a population that is around 200 times larger.

Yet thanks to its business-friendly environment with no import duties, VAT, along with a strong purchasing power, exporters should not neglect Hong Kong.

The city is often used as a logistics hub for cross-border sales, and why not profit from the local market if the chance is there.

In this article, we review the most important topics when selling in the Hong Kong eCommerce market

Topics covered:

  • Market Entry Strategy
  • Vietnam Market Entry Obstacles
  • Market Entry Research
  • Incorporation

Market Entry Strategy

Market entries don’t come in one format but can mean an array of things. While some companies just want to conduct market research or test the market, other brands have great ambitions to claim local market shares and establish a strong brand presence. Continue reading Hong Kong Market Entry Guide: An Overview

Korea Market Entry Guide: An Introduction

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korea-market-entry

Korea has a developed eCommerce market and attracts more attention from overseas sellers. Having a healthy population growth and a promising economic outlook, the Korean population shows an increased appetite for foreign brands.

Doing business in Korea is transparent, even if some complain about bureaucratic red tape.

Having said that, the market is also competitive and it’s crucial that you perform market analysis beforehand. In this article, I cover the main topics and review what you should consider if you plan for a Korean market entry.

Topics covered:

  • Market Entry Strategy
  • Korea Market Entry Obstacles
  • Market Entry Research
  • Incorporation

Market Entry Strategy

Entering a new market requires thorough research and sometimes initial branding activities are needed.

Besides, the sales channels you choose affect the market entry strategy. As a result, market entry strategies can be divided into different segments, depending on your goals and level of commitment. Continue reading Korea Market Entry Guide: An Introduction