Selling on WeChat For Foreign Companies: A Complete Guide

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What’s interesting about WeChat stores is that they are not actually hosted on WeChat, but independent websites – accessed through WeChat’s built in internet browser.

This gives everyone, domestic and cross border sellers alike, a lot of interesting options to consider before opening a ‘WeChat store’.

It may also be a cheaper and easier option to test new products in Mainland China, compared to Tmall Global – which can be quite complicated to get into.

WeChat store options

1. Weidian

Until recently I, like many others, believed that Weidian was a Tencent operated platform within WeChat itself. It’s not.

Weidian is essentially a third party CMS, that works really well with the built in WeChat browser. Think of it like Shopify with a WeChat them and UX.

From a user experience, the transition from WeChat to a Weidian store is almost seamless. This is probably why so many believe that it’s part of the same platform.

Weidian is often used by individuals or small businesses, selling everything from imported cosmetics to handicrafts. It’s also free to start using, which is part of the reason why Weidian is almost synonymous with the idea of a WeChat store.

However, Weidian is as of today not available to foreign companies, including those in Hong Kong. You need a Mainland China business license and bank account to setup a Weidian. Continue reading Selling on WeChat For Foreign Companies: A Complete Guide

Getting Started with e-Commerce in China: By Azoya Group (interview)

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The Chinese e-Commerce market is growing with double digits year-on-year and has become the biggest in the world. Many, mainly big multinational companies, have managed to ride the wave and capitalize on the online frenzy. It’s becoming increasingly popular among SMEs to take on the market as well.

But China is still developing and it’s not easy to manage a market entry on your own, with little or no knowledge about the market. Everything from regulations, branding and marketing is different to what we are used to in the West, for example.

Therefore, I decided to invite Don Zhao to explain more about how it works when selling online in China. He has a long experience in e-Commerce and is the Cofounder of Azoya Group, one of the biggest e-Commerce enablers in China.

The company helps clients with a number of services to successfully launch their products in China, like: e-commerce platform setups, logistics, marketing, customer service and more.

Thanks for having you Don! First, can you please tell us a little bit about yourself and how Azoya helps foreign companies to get started in China?

Hi, my name is Don Zhao and I am the co-founder of Azoya International. In 2013, Alex Huang and I established Azoya with the aim of helping international retailers and brands enter the booming Chinese online market. Since then, we have helped over 35 businesses from around the world successfully crack the Chinese online market.

We offer a comprehensive package of solutions with the core of a retailer’s standalone Chinese e-commerce site, supported by consulting services, online marketplace and social media (WeChat) strategy. In the past 5 years of development, Azoya had grown with our retail partners and achieved over 250% CAGR.

I am passionate about the e-commerce and retail industry, regularly contributing to key retail media, and also being invited as a guest speaker at some of the most important industry events around the world.

1. What are the prerequisites when you determine whether a company is qualified to start selling online in China?

There are several criteria:

Continue reading Getting Started with e-Commerce in China: By Azoya Group (interview)

Payment Methods When Selling Online in China: WeChat & AliPay

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China has its own walled off ecosystem of payment gateways, which has made it harder for foreign companies to start selling B2C to consumers in Mainland China.

But things are changing, and these days, you can accept payments from WeChat Pay, AliPay or UnionPay without setting up a business in China.

In other words, you can integrate Chinese payment gateways on your existing online store, or on a .hk domain, and start selling right away.

But first, let’s take a look into the main payment gateways in China, including two international options. Continue reading Payment Methods When Selling Online in China: WeChat & AliPay

How Foreign Companies Can Sell Online in China: By Michael Michelini

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There is undoubtedly a lot of hype around the Mainland China ecommerce market. While the market is open to foreign sellers, there are few success stories to be found.

In this Q&A with Michael Michelini, founder of GlobalfromAsia.com and the Cross Border Summit in Shenzhen, you will learn if you’re products are a good fit for the Mainland China market.

In addition, you will also learn how you can use a Hong Kong company as part of your supply chain, and much more.

Michael, please introduce yourself and the upcoming Cross Border Summit

Hi, my name is Michael Michelini and I’m the founder and host of Global From Asia – a cross-border business podcast and blog for ecommerce executives.

Cross Border Summit is our annual conference every April to bring together top leaders and experts to discuss cross-border e-commerce, both importing into China (via Wechat marketing and logistics) as well as exporting from China (via Amazon FBA and other means). Our third annual summit is a full 2 day conference on April 20-21, 2018 in Shenzhen China.

Say that I am a semi-established ecommerce entrepreneur in the US or Europe. Why should I care about China?

China is getting harder and harder to ignore. Both for importing and selling into China as well as exporting globally – the Chinese business owner is covering more and more of the market.

Many of our network overseas has been studying closely Chinese sellers on Amazon and learning from them now!

On the consumer side, for importing and selling into China, the middle class market has continued to grow and the hunger for imported (foreign) goods is better than ever.

It depends on your product line and the strength of your brand. If you are able to build a brand that the Chinese consumer trusts, you can command a healthy profit margin and repeat buyers.

Just like anything in life, if you are willing to invest for the long term, the Chinese market can pay big dividends on the long term. Continue reading How Foreign Companies Can Sell Online in China: By Michael Michelini

Singapore e-commerce – The practical guide for small business owners

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Free Webinar: How to Sell Online
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People might question why I choose to write a blog post about e-commerce in a small country like Singapore. China’s e-commerce market is growing faster and receives more media exposure for sure. Though, one shall bear in mind that Singapore is a well-developed country and it’s easier to manage businesses there from many aspects. In this article I present how you can start an e-commerce business in Singapore today.
Continue reading Singapore e-commerce – The practical guide for small business owners