Setting prices for online products can sound easier than it is. I know it from personal experiences when working with clients.
In case you sell cross-border on Lazada, you not only deal with six different markets, there are also a number of important sales events in each country.
Not only do you need to work around different currencies, but also get the discount levels right.
In this article, I won’t go into detail regarding how much you should discount your products. But, you’ll learn many other important things that can increase sales and reduce the risks of getting products delisted.
The components that build up your total product price
First of all, let’s have a look at the different parts that make up your total product price. As shown by Lazada:
Product cost + Commission + Payment service fees + Shipping + Tax/Duty + Other fees + Profit = Final Price
And a short explanation about each:
The costs you need to pay when you produce or procure a product.