Selling via Cross-Border eCommerce in Southeast Asia

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Do you sell online and want to expand to Southeast Asian markets?

Southeast Asia is currently one of the fastest-growing regions, we will see more and more foreign merchants entering the market in the coming years.

That said, it’s still comparatively easy to start selling cross-border here. The competition is still low for foreign products, you can let an eCommerce partner manage your shop for a few hundreds of dollars each month.

That’s not the case in China where sellers have to pay tens of thousands of dollars to get started.

Thus, the Southeast Asian is suitable for SMEs that want to try the Asian eCommerce markets first.

In this article, we review the following topics:

  • Southeast Asia’s eCommerce Market
  • Southeast Asia vs China eCommerce
  • Top eCommerce Marketplaces in Southeast Asia
  • How much does it cost to sell online in Southeast Asia?
  • Shipping & Fulfillment
  • FAQ

Southeast Asia’s eCommerce Market

Southeast Asia’s eCommerce market is one of the most promising and set to grow immensely in the coming years. In 2015, the value of the marketo was USD 5.5 billion but it’s predicted to exceed USD 150 billion by 2025. Continue reading Selling via Cross-Border eCommerce in Southeast Asia

Top 3 Lazada Agencies in Southeast Asia: An Overview

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Southeast Asia is currently one of the fastest-growing markets in the world and its eCommerce industry one of the most promising. Compared to countries like the US and China, it’s easier to get started here and the market is still comparatively untapped.

There are plenty of other benefits of selling here and it’s a great way to try out and learn more about the Asian markets. For example, it’s cheaper and you can pay a significantly smaller sum to hire a Lazada agency compared to a Tmall Partner.

In this article, we have listed some of the top Lazada agencies that help foreigners to sell cross-border on multiple marketplaces at once, including Lazada, Shopee, Zalora, and more.

1. Red Dino Ventures

Red Dino Ventures is a Malaysia-based eCommerce agency that helps both local and foreign buyers with marketplace setups. Besides, they also help with marketplace retainers which simply means that they can run the store on your behalf, managing everything from customer claims to shipping. Continue reading Top 3 Lazada Agencies in Southeast Asia: An Overview

Top 5 eCommerce Websites in Asia: A Complete Guide

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Cross-border E-Commerce is set to grow immensely in Asia in the coming decade.

At the same time as China has become the world’s biggest E-Commerce market, neighboring countries like Indonesia, Vietnam, and the Philippines grow at impressive rates.

With increased prosperity, mobile usage, and internet penetration, Asia will continue to be the most interesting E-Commerce market in the world. And that’s for a long time to come.

But, Asia is diverse and many don’t know in which country, or on which platforms they should sell.

In this article, I’ve listed some of the most popular and interesting E-Commerce marketplaces for cross-border sellers in Asia.

1. Tmall Global (China)

China’s E-Commerce market is not only the biggest, but one of the most developed in the World.

With a population of 1.4 billion and a surging middle class, it’s become three times bigger than the US E-Commerce market.

Here, Tmall Global (天猫国际) is undoubtedly one of the most popular cross-border E-Commerce websites.

Continue reading Top 5 eCommerce Websites in Asia: A Complete Guide

Managing Orders on Lazada: A Complete Guide for Cross-Border Sellers

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Handling orders timely on Lazada is crucial to avoid cancellations, reduce lead times, and improve customer satisfaction.

In fact, too high order cancellations can lead to a scenario where Lazada puts your store in “holiday mode”.

Thus, it’s important that you understand how to manage orders on Lazada, before you even get started selling products.

In this article, you’ll learn the following:

  • How you can receive orders from customers on Lazada
  • How to communicate with Lazada when receiving orders
  • Process when receiving orders
  • How to manage returns and failed deliveries
  • Acceptable reasons for order cancellations

Continue reading Managing Orders on Lazada: A Complete Guide for Cross-Border Sellers

Managing Customer Returns & Failed Deliveries on Lazada

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If you’re based outside of Asia and plan to sell cross-border on Lazada, you probably wonder how you can deal with customer returns and failed deliveries.

Who will take care of the parcels and is it even possible to get them back?

Luckily, you don’t need to have any presence in Asia at all (including Hong Kong). The whole process can be managed with the help of Lazada’s logistics services and with a separate 3PL company.

In this article, you’ll learn the following:

  • Acceptable reasons for customer returns on Lazada
  • The process for customer returns and failed deliveries
  • How to manage returns and failed deliveries for cross-border sales
  • Lazada’s re-routing process for failed deliveries

Continue reading Managing Customer Returns & Failed Deliveries on Lazada

Lazada Seller Center: The Ultimate Guide for Cross-Border Sellers

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Getting started on Lazada is easy. You won’t need more than a copy of your ID and a business certificate, then you’re ready to go.

Still, being a cross-border seller on Lazada requires a bit of DIY, as you’re responsible to manage your products in Lazada’s so called “Seller Center”.

Before you start selling on Lazada, it’s important that you understand how to manage your Seller Center. It’s crucial to avoid mistakes that can result in de-listed products, increased returns, and bad customer ratings, especially as a new seller.

In this article, I explain what Lazada’s Seller Center is and how you can manage everything from product uploads, product pricing, customer returns, and more.

What is Lazada Seller Center?

In short words, Seller Center is a dashboard integrated in Lazada’s platform. Here, you can upload new products, manage product pricing, orders, deliveries, and customer returns.

Thus, before you can get access to your Seller Center, you need to become an official seller on Lazada and sign all the paperwork needed.

The Seller Center is fairly easy to navigate, but it can be preferable to have a helping hand in the start, to save time and reduce mistakes.

As mentioned, it’s easy to get started on Lazada, especially when comparing to many Chinese marketplaces, like Tmall Global. Here, sellers often need to hire so called Tmall Partners that manage the stores for them continuously.

Continue reading Lazada Seller Center: The Ultimate Guide for Cross-Border Sellers

11.11 & 12.12 – Lazada’s Yearly Sales Events: What Sellers Must Know

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Leveraging sales during campaigns can be very profitable. I think you haven’t gone unnoticed of Black Friday, while Cyber Monday might seem new to you.

I often get contacted but companies that do their utmost to sell products cross-border on Tmall Global before 11.11. Nowadays, you’ll even find retail stores in Australia and Sweden that offer discounts during 11.11.

So what is 11.11, and maybe more interestingly, 12.12? In this article, I explain more about these events and how you can increase sales massively by joining these successful sales campaigns.

First, let’s have a brief overview of what 11.11 and 12.12 really mean practically.

What is 11.11?

11.11, November 11th, is the (unofficial) Single’s Day in China and celebrated among millions of young Chinese people, who take “pride of being single”.

In the past years, Alibaba Group (the owner of Tmall and Lazada) has started to use 11.11 to launch massive sales campaigns and seen great success. It’s moved over the Chinese borders to Southeast Asian countries.

Continue reading 11.11 & 12.12 – Lazada’s Yearly Sales Events: What Sellers Must Know

Shipping Products with Lazada Global Shipping (LGS): A Complete Guide

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We’ve already written a number of articles explaining how it works with payment methods on Lazada, about fulfillment, fees & commissions, and more.

Truth be told, it’s easy to get started and to start selling here, at least when comparing to many Chinese marketplaces.

If you plan to sell on Lazada, you’ll need to use either Lazada’s own shipping services, or get in touch with a third party that can help you out. Personally, I’d go for the first choice.

In this article, I explain about Lazada’s shipping solution and what benefits this can bring you.

What is LGS (Lazada Global Shipping)?

LGS is Lazada’s own in-house shipping solution, solely dedicated to cross-border sellers.

You’re probably familiar with the term cross-border by now, but let’s have a quick recap. Practically speaking, you ship your products from overseas (f.e. The US or Europe) to Lazada’s fulfillment center in Hong Kong.

Continue reading Shipping Products with Lazada Global Shipping (LGS): A Complete Guide

Pricing Products on Lazada: A Complete Guide for Cross-Border Sellers

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Setting prices for online products can sound easier than it is. I know it from personal experiences when working with clients.

In case you sell cross-border on Lazada, you not only deal with six different markets, there are also a number of important sales events in each country.

Not only do you need to work around different currencies, but also get the discount levels right.

In this article, I won’t go into detail regarding how much you should discount your products. But, you’ll learn many other important things that can increase sales and reduce the risks of getting products delisted.

The components that build up your total product price

First of all, let’s have a look at the different parts that make up your total product price. As shown by Lazada:

Product cost + Commission + Payment service fees + Shipping + Tax/Duty + Other fees + Profit = Final Price

And a short explanation about each:

Product cost

The costs you need to pay when you produce or procure a product.

Commission

Continue reading Pricing Products on Lazada: A Complete Guide for Cross-Border Sellers

Product Restrictions when Selling Cross-Border on Lazada

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Selling cross-border on Lazada gives you access to six, or at least five, rapidly growing nations in ASEAN (sure, we can exclude Singapore when using that term).

Yet, before becoming excited and going into detailed planning, it’s important that you assure whether your products can even be sold on Lazada.

Not only does Lazada have requirements due to internal policies. As a matter of fact, ASEAN countries are not equally developed, have different customs processes, import regulations, religions, and cultures.

In this article, I explain about product restrictions when selling cross-border on on Lazada.

Just a comment before we start: Keep in mind that regulations change frequently and you should contact Lazada, or sign up to become a seller, for up-to-date information.

What products are not allowed to be sold on Lazada?

I’ve divided the sections into general prohibited items by country, country specific prohibited items, counterfeit/replica goods, and second hand goods.

This is for us to have a better overview and the same structure Lazada uses when presenting their requirements. Let’s have a look.

1. General prohibited items in all ventures (not exhaustive)

Continue reading Product Restrictions when Selling Cross-Border on Lazada