How to Sell on Lazada: A Complete Guide

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Lazada seller

Lazada is the leading eCommerce platform in South East Asia and the gateway to the world’s fastest-growing eCommerce markets.

It’s also an open platform that enables sellers from Hong Kong, Europe, Mainland China, and the United States to tap into a large and growing market in Vietnam, Thailand, Singapore, and Malaysia with low upfront costs.

In this article, I explain why and how you can start selling products on Lazada, via their Hong Kong logistics center or from within South East Asia.

This is covered

  • In which countries is Lazada available?
  • Why should I sell products on Lazada?
  • Why overseas Lazada sellers should register a company in Hong Kong or Singapore
  • Lazada seller fees
  • Order fulfillment options
  • Cash on delivery (COD) and other payment options

Continue reading How to Sell on Lazada: A Complete Guide

Selling via Cross-Border eCommerce in Southeast Asia

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Do you sell online and want to expand to Southeast Asian markets?

Southeast Asia is currently one of the fastest-growing regions, we will see more and more foreign merchants entering the market in the coming years.

That said, it’s still comparatively easy to start selling cross-border here. The competition is still low for foreign products, you can let an eCommerce partner manage your shop for a few hundreds of dollars each month.

That’s not the case in China where sellers have to pay tens of thousands of dollars to get started.

Thus, the Southeast Asian is suitable for SMEs that want to try the Asian eCommerce markets first.

In this article, we review the following topics:

  • Southeast Asia’s eCommerce Market
  • Southeast Asia vs China eCommerce
  • Top eCommerce Marketplaces in Southeast Asia
  • How much does it cost to sell online in Southeast Asia?
  • Shipping & Fulfillment
  • FAQ

Southeast Asia’s eCommerce Market

Southeast Asia’s eCommerce market is one of the most promising and set to grow immensely in the coming years. In 2015, the value of the marketo was USD 5.5 billion but it’s predicted to exceed USD 150 billion by 2025. Continue reading Selling via Cross-Border eCommerce in Southeast Asia

Top 3 Lazada Agencies in Southeast Asia: An Overview

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Southeast Asia is currently one of the fastest-growing markets in the world and its eCommerce industry one of the most promising. Compared to countries like the US and China, it’s easier to get started here and the market is still comparatively untapped.

There are plenty of other benefits of selling here and it’s a great way to try out and learn more about the Asian markets. For example, it’s cheaper and you can pay a significantly smaller sum to hire a Lazada agency compared to a Tmall Partner.

In this article, we have listed some of the top Lazada agencies that help foreigners to sell cross-border on multiple marketplaces at once, including Lazada, Shopee, Zalora, and more.

1. Red Dino Ventures

Red Dino Ventures is a Malaysia-based eCommerce agency that helps both local and foreign buyers with marketplace setups. Besides, they also help with marketplace retainers which simply means that they can run the store on your behalf, managing everything from customer claims to shipping. Continue reading Top 3 Lazada Agencies in Southeast Asia: An Overview

Managing Orders on Lazada: A Complete Guide for Cross-Border Sellers

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Handling orders timely on Lazada is crucial to avoid cancellations, reduce lead times, and improve customer satisfaction.

In fact, too high order cancellations can lead to a scenario where Lazada puts your store in “holiday mode”.

Thus, it’s important that you understand how to manage orders on Lazada, before you even get started selling products.

In this article, you’ll learn the following:

  • How you can receive orders from customers on Lazada
  • How to communicate with Lazada when receiving orders
  • Process when receiving orders
  • How to manage returns and failed deliveries
  • Acceptable reasons for order cancellations

Continue reading Managing Orders on Lazada: A Complete Guide for Cross-Border Sellers

11.11 & 12.12 – Lazada’s Yearly Sales Events: What Sellers Must Know

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Leveraging sales during campaigns can be very profitable. I think you haven’t gone unnoticed of Black Friday, while Cyber Monday might seem new to you.

I often get contacted but companies that do their utmost to sell products cross-border on Tmall Global before 11.11. Nowadays, you’ll even find retail stores in Australia and Sweden that offer discounts during 11.11.

So what is 11.11, and maybe more interestingly, 12.12? In this article, I explain more about these events and how you can increase sales massively by joining these successful sales campaigns.

First, let’s have a brief overview of what 11.11 and 12.12 really mean practically.

What is 11.11?

11.11, November 11th, is the (unofficial) Single’s Day in China and celebrated among millions of young Chinese people, who take “pride of being single”.

In the past years, Alibaba Group (the owner of Tmall and Lazada) has started to use 11.11 to launch massive sales campaigns and seen great success. It’s moved over the Chinese borders to Southeast Asian countries.

Continue reading 11.11 & 12.12 – Lazada’s Yearly Sales Events: What Sellers Must Know

Pricing Products on Lazada: A Complete Guide for Cross-Border Sellers

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Setting prices for online products can sound easier than it is. I know it from personal experiences when working with clients.

In case you sell cross-border on Lazada, you not only deal with six different markets, there are also a number of important sales events in each country.

Not only do you need to work around different currencies, but also get the discount levels right.

In this article, I won’t go into detail regarding how much you should discount your products. But, you’ll learn many other important things that can increase sales and reduce the risks of getting products delisted.

The components that build up your total product price

First of all, let’s have a look at the different parts that make up your total product price. As shown by Lazada:

Product cost + Commission + Payment service fees + Shipping + Tax/Duty + Other fees + Profit = Final Price

And a short explanation about each:

Product cost

The costs you need to pay when you produce or procure a product.


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Lazada Order Fulfillment: How it Works

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We’ve already covered how you can start selling cross-border on Lazada in Southeast Asia, an E-Commerce market that will grow massively in the coming years.

Today, I’ll deep dive more into how it works when using Lazada’s highly successful fulfillment services for cross-border sellers.

By letting Lazada managing the complete logistics cycle from pick-up at your warehouse to end delivery you can increase sales, customer ratings, and focus on other important things, like marketing.

In this article, I explain the whole process from the time you ship your products to Lazada to managing returned products.

1. Ship your products to a Lazada fulfillment center

Cross-border sellers are requested to use Lazada’s own fulfillment service FBL (Fulfillment by Lazada), sending products to their centralized sortation center in Hong Kong.

From here, Lazada takes care of, storage, pick & pack, cross-border deliveries, and last mile deliveries, with competitive costs.

And it comes with many benefits.

Continue reading Lazada Order Fulfillment: How it Works

Ecommerce Fulfillment in Vietnam: By

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Vietnam Fulfillment Center

Ecommerce in China get all the headlines, but the real ecommerce boom is actually taking place in South East Asia. Lazada and Shopee are the top ecommerce platforms in ASEAN and are far easier to break into than or JD Worldwide.

That said, consumers in South East Asia are as savvy as those in Europe, the US or China. They demand fast deliveries, and the option to return products.

Managing your ASEAN product fulfillment from overseas is practically impossible.

Luckily, Ecommerce fulfillment companies like enable businesses worldwide to store, pack and ship products across South East Asia.

In this article, Jerad Tan, General Manager of, explains how they can help you tap into the world’s fastest growing ecommerce market by utilizing their fulfillment centers in Vietnam. Continue reading Ecommerce Fulfillment in Vietnam: By