Category: Marketing

Selling on Xiaohongshu (Little Red Book) in China: The Ultimate Guide

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Suggestion: Watch the 10 minutes video tutorial before reading this article

China has one of the biggest eCommerce markets in the world and you can find a plethora of marketplaces here. In the past decade, brands like Tmall, JD, Pinduoduo, and Koala have attracted millions of buyers to become frequent buyers.

Xiaohongshu, referred to as Little Red Book, or sometimes only RED, is a website that started out in a blog format. Here, bloggers could write reviews of products and the rest is history.

Even if Xiaohongshu allows merchants to sell products on the website, it’s primarily used to drive traffic to other websites and for sales on WeChat, for example.

Setting up an account on WeChat and Xiaohonhshu is often done in combination and significantly cheaper compared to selling on Tmall. This is something we review later in this article.

Today, we will go through all the key topics you should know before you start selling on Xiaohongshu.

Today, we review the following:

  • What is Xiaohongshu?
  • Using KOLs and Influencers on Xiaohongshu
  • The Business Model of Xiaohongshu
  • Xiaohongshu’s Market Share
  • The Process when Selling on Xiaohongshu

What is Xiaohongshu?

Xiaohongshu (小红书) started out in 2013 and is one of the fastest-growing e-commerce websites in China, currently having around 100 million users. Continue reading Selling on Xiaohongshu (Little Red Book) in China: The Ultimate Guide

Taiwan Market Entry Guide: An Introduction

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taiwan-market-entry

Taiwan has a comparatively small eCommerce market but attracts many foreign exporters who wish to penetrate the Asian market.

Companies often see a specific demand for their products in the Taiwanese market or sell here in addition to other countries.

For example, Shopee is one marketplace that operates in multiple countries and regions, including Taiwan ROC, as well as Vietnam, Singapore, Malaysia, Philippines, Thailand, Indonesia, and Korea.

In this article, we go into greater detail and cover the most important topics for exporters that want to enter the Taiwanese eCommerce market.

If there’s anything else you wonder about, feel free to write a comment at the end of the article.

Topics covered:

  • Market Entry Strategy
  • Taiwan Market Entry Obstacles
  • Market Entry Research
  • Incorporation

Market Entry Strategy

Market entries can differ depending on the sales goals and level of commitment among companies. While some brands just want to test a market and increase local awareness, other companies have vast goals to increase sales rapidly. Continue reading Taiwan Market Entry Guide: An Introduction

Philippines Market Entry Guide: An Introduction

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philippines-market-entry

The Philippines is one of the biggest countries in Southeast Asia, both in terms of land size and population. Having around 7,000 islands and a rapidly growing economy, Philippines is set to become a leading provider in the service sector.

As a result, more and more foreign companies seek to enter the market, trying to profit from the growing middle class. Yet entering the Philippines market can be challenging, both in terms of taxation, product regulations, and incorporations.

In this article, we give you a helping hand and cover the most relevant information.

Topics:

  • Market Entry Strategy
  • Philippines Market Entry Obstacles
  • Market Entry Research
  • Incorporation

Market Entry Strategy

A market entry can mean many different things depending on your level of commitment, sales goals, and company size. Continue reading Philippines Market Entry Guide: An Introduction

Indonesia Market Entry Guide: An Overview

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indonesia-market-entry

Indonesia is the biggest country in Southeast Asia, both in terms of population and GDP output.

With increasing urbanization, digitization, and disposable incomes, it’s predicted to become the leading force in ASEAN, accumulating many investments.

Compared to countries such as Singapore and China, the eCommerce market is still comparatively under-developed.

This leaves room for expansion, but also challenges related to product regulations, taxation, and incorporation, just to mention a few.

To give you a helping hand, we have written this guide where we explain the key information if you plan to enter the Indonesian eCommerce market.

Topics covered:

  • Market Entry Strategy
  • Indonesia Market Entry Obstacles
  • Market Entry Research
  • Incorporation

Market Entry Strategy

Entering a new market requires both time and finances. There are different levels of market entry strategies, depending on your level of commitment and sales goals. While some brands just want to dip their toes and take on a simpler approach, others have caster plans. Continue reading Indonesia Market Entry Guide: An Overview

Thailand Market Entry Guide: An Overview

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thailand-market-entry

Thailand’s eCommerce market is growing at a rapid pace and increasingly more foreign brands want to enter the market. Along with digitization and urbanization, the rise of its eCommerce market has been prevalent recently.

Entering the market can be challenging though, especially if you have no or limited experience of doing business here. In this article, we explain the basics and what you must pay attention to when entering the Thai market.

Topics covered:

  • Market Entry Strategy
  • Thailand Market Obstacles
  • Market Entry Research
  • Incorporation

Continue reading Thailand Market Entry Guide: An Overview

Hong Kong Market Entry Guide: An Overview

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hong-kong-market-entry

Hong Kong’s eCommerce market is less frequently talked about than mainland China’s. It’s not strange as the latter one has great growth potentials and a population that is around 200 times larger.

Yet thanks to its business-friendly environment with no import duties, VAT, along with a strong purchasing power, exporters should not neglect Hong Kong.

The city is often used as a logistics hub for cross-border sales, and why not profit from the local market if the chance is there.

In this article, we review the most important topics when selling in the Hong Kong eCommerce market

Topics covered:

  • Market Entry Strategy
  • Vietnam Market Entry Obstacles
  • Market Entry Research
  • Incorporation

Market Entry Strategy

Market entries don’t come in one format but can mean an array of things. While some companies just want to conduct market research or test the market, other brands have great ambitions to claim local market shares and establish a strong brand presence. Continue reading Hong Kong Market Entry Guide: An Overview

Korea Market Entry Guide: An Introduction

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korea-market-entry

Korea has a developed eCommerce market and attracts more attention from overseas sellers. Having a healthy population growth and a promising economic outlook, the Korean population shows an increased appetite for foreign brands.

Doing business in Korea is transparent, even if some complain about bureaucratic red tape.

Having said that, the market is also competitive and it’s crucial that you perform market analysis beforehand. In this article, I cover the main topics and review what you should consider if you plan for a Korean market entry.

Topics covered:

  • Market Entry Strategy
  • Korea Market Entry Obstacles
  • Market Entry Research
  • Incorporation

Market Entry Strategy

Entering a new market requires thorough research and sometimes initial branding activities are needed.

Besides, the sales channels you choose affect the market entry strategy. As a result, market entry strategies can be divided into different segments, depending on your goals and level of commitment. Continue reading Korea Market Entry Guide: An Introduction

Japan Market Entry Guide: An Introduction

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japan-market-entry

Japan is the most developed Asian country and offers plenty of growth opportunities for eCommerce companies that wish to enter the market.

The eCommerce market is the third-biggest in the world, ahead of the UK and just behind China and the US. In 2020 alone, it grew by as much as 26%.

The same as for the US, Amazon is a major marketplace but there are also a handful of other options available. In this article, I explain the most important information for foreigners who wish to enter the Japanese eCommerce market.

Topics covered:

  • Market Entry Strategy
  • Japan Market Entry Obstacles
  • Market Entry Research
  • Incorporation

Market Entry Strategy

Entering a market can mean different things and highly depends on your level of involvement. Continue reading Japan Market Entry Guide: An Introduction

Singapore Market Entry Guide: An Introduction

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singapore-market-entry

Singapore has some of the strongest and the most developed eCommerce markets in Southeast Asia, growing by 8.35% a year. A benefit of selling on platforms like Lazada in Singapore is that you can clone your stores and get access to other ASEAN markets.

Even if it’s fairly straightforward to start selling in Singapore, it’s important that you understand your market entry options, the obstacles, and more. In this article, I cover the basics and explain the key information when entering the Singaporean market.

Topics covered:

  • Market Entry Strategy for Singapore
  • Singapore Market Entry Obstacles
  • Market Entry Research
  • Incorporation

Continue reading Singapore Market Entry Guide: An Introduction

Vietnam Market Entry Guide: An Introduction

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vietnam-market-entry

Being an emerging market with a rapidly growing middle-class, investors and exporters compare Vietnam to China 15-20 years ago.

Even if Vietnam receives the attention to becoming a manufacturing hub, the domestic market shows an increased appetite for foreign products.

Entering the market can seem like a complex task for foreigners with little or no experience in Vietnam. Yet with some hand-holding and thought through planning you can avoid common pitfalls and plan for future sales.

In this article, I explain the basics you need to know when entering the Vietnamese eCommerce market as a foreigner.

Topics covered:

  • Market Entry Strategy
  • Vietnam Market Entry Obstacles
  • Market Entry Research
  • Incorporation

Market Entry Strategy

Entering a new market requires a robust strategy, including considerations to the different levels of involvement. For example, some companies are at an early stage and want to increase brand awareness through online or offline campaigns. Continue reading Vietnam Market Entry Guide: An Introduction