Category: Marketing

China Competitor Price Analysis

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The Chinese market becomes increasingly more saturated and competitive with foreign brands. While some companies see great success such as Foreo Luna and Gucci, other brands have suffered and been forced to close operations.

Having a sound knowledge of local competition and a suitable pricing strategy is one of the most important parts of a market entry strategy and crucial for future success to maximize sales.

In this article, I cover a wide range of topics and explain how you can perform a competitor price analysis in China.

Topics covered:

  • What is competitor cost analysis?
  • How do I find out what my competitors are charging?
  • Calculating your unit cost
  • FAQ

What is competitor price analysis?

Competitor price analysis is an essential part of a company’s market entry strategy and can ultimately determine whether you will succeed in a new market or not.

It helps you understand how much other companies charge for their products online and/or offline. From a strategic point of view, the analysis can help to better understand the entry barriers in a market. Continue reading China Competitor Price Analysis

Top Tmall Partners in China & Hong Kong: A Complete Guide

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Suggestion: Watch the 10 minutes video tutorial before reading this article

Selling online is the preferred choice for many foreigners who wish to enter the Chinese market. It’s not strange as the market has literally exploded in the past years and will continue to grow in the future.

If you plan to sell on Tmall (or Tmall Global), the easiest option is to find a Tmall Partner (TP) who can help you through the process. Not only are they experienced and have a presence in China, but they can also save you much time and money.

There’s a catch though. It’s not easy to find summarized information about Tmall Partners, their founders, their management, what clients they serve, and what marketplaces they’re active on. Therefore, I’ve written this article where I list some of the biggest and most popular Tmall Partners in China and Hong Kong.

1. Azoya Group

Azoya Group was founded by Alex Huang and Don Zhao in 2013, it’s one of the biggest Tmall Partners in China and has offices in 12 different locations worldwide. Continue reading Top Tmall Partners in China & Hong Kong: A Complete Guide

Top Selling Products on Lazada: The Ultimate Guide

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Lazada offers millions of products to sellers all over ASEAN. Once you go to the websites, you’re blasted with promotions and flash sales opportunities.

I know, they want you to get into that shopping mode we’ve all experienced in big malls, for example.

Selling on Lazada can be lucrative if you sell the right products, offer good quality, and deliver on time. Thus, many people wonder what the most popular products are on Lazada and how the trend will look like in the coming years.

In this article, I explain which products that are top sellers on Lazada in Malaysia, the Philippines, Thailand, Vietnam, Singapore, and Indonesia.

1. Best-selling products on Lazada Malaysia

Malaysia has really embraced E-Commerce and where Lazada is the most popular marketplace at the moment. The trend is similar as in China where mum & baby products, electronics, clothes & accessories, and groceries are in high demand.

Continue reading Top Selling Products on Lazada: The Ultimate Guide

How to Export Products to Singapore: A Complete Guide

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Singapore’s eCommerce market has grown at a rapid rate in the past years and there’s still plenty of room for foreign sellers who want to profit from this market.

Over the years, we’ve seen the launch of many different websites, both local and foreign, backed by companies like eBay, Kinnevik, and Alibaba. The market is expected to grow much in the coming year.

From 2019 to 2020, for example, the market for personal care and food products grew by 47 (!).

However, before you go into detailed planning, it’s important that you learn the basics of Singapore’s eCommerce market.

In this article, we review the following topics:

  • Which products are in demand in Singapore?
  • Top eCommerce Platforms
  • Trade Fairs for Exporters
  • Shipping & Fulfillment

Continue reading How to Export Products to Singapore: A Complete Guide

Top 5 eCommerce Websites in Singapore: Complete Guide

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singapore-ecommerce-websites

Singapore has a developed eCommerce market and with a significantly high purchasing power. This makes this small nation one of the most interesting countries for eCommerce sellers in Southeast Asia.

Worth mentioning is that it’s easy to incorporate in Singapore and regulations are transparent. Entering emerging markets can be challenging since customs might suddenly cease goods on loose grounds without any explanation given.

You won’t have any issues communicating in English as well, reducing the risk of coming across issues due to communication issues. Singapore is the home to many eCommerce marketplaces, many who are headquartered here.

There are plenty of options available for sellers who want to enter the Southeast Asian markets, perhaps starting in Singapore and later continuing to other countries. In this article, we list and explain the top eCommerce marketplaces in Singapore, including:

  • Lazada
  • Shopee
  • Qoo10
  • Zalora
  • Carousell

1. Lazada

Lazada was founded by Rocket Internet in 2012 and is currently headquartered in Singapore. It’s not strange, as Singapore serves as the financial hub in Southeast Asia where corporate taxes are low and regulations transparent. Continue reading Top 5 eCommerce Websites in Singapore: Complete Guide

Top 6 eCommerce Websites in Taiwan

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Despite having a comparably small population, eCommerce is big in Taiwan and foreign sellers can reap great yields by selling the right products with the right marketing tactics.

Compared to mainland China, Japan, and Southeast Asia, many sellers have little knowledge about the Taiwanese eCommerce market. What are the biggest eCommerce websites? What products are popular? Do I have to converse and translate product listings to Chinese?

These are just a handful of questions that are typically asked among foreigners who want to enter the Taiwanese market. In this article, we list the most popular eCommerce websites in Taiwan and what makes them unique. Let’s get started with the biggest one.

Shopee

Shopee was founded as late as 2015 and is primarily focusing on Southeast Asian markets. Taiwan is one of a few markets located outside Southeast Asia and where Shopee is available under the domain Shopee.tw. Korea is the only exemption.

At the moment, you can find Shopee in the following markets: Continue reading Top 6 eCommerce Websites in Taiwan

How to Sell on Lazada: A Complete Guide

Posted on by Fredrik Gronkvist — 68 Comments

Lazada seller

Lazada is the leading eCommerce platform in South East Asia and the gateway to the world’s fastest-growing eCommerce markets.

It’s also an open platform that enables sellers from Hong Kong, Europe, Mainland China, and the United States to tap into a large and growing market in Vietnam, Thailand, Singapore, and Malaysia with low upfront costs.

In this article, I explain why and how you can start selling products on Lazada, via their Hong Kong logistics center or from within South East Asia.

This is covered

  • In which countries is Lazada available?
  • Why should I sell products on Lazada?
  • Why overseas Lazada sellers should register a company in Hong Kong or Singapore
  • Lazada seller fees
  • Order fulfillment options
  • Cash on delivery (COD) and other payment options

Continue reading How to Sell on Lazada: A Complete Guide

Selling on Vipshop and VIP International in China: The Ultimate Guide

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Suggestion: Watch the 10 minutes video tutorial before reading this article

The Chinese E-Commerce market grows immensely and will lead the way for other Asian countries in the coming years.

On the contrary to countries like the US, where you can choose between eBay and Amazon, China has a dozen of E-Commerce websites that all bring different benefits.

When I talk with foreign companies, they’ve rarely heard about Vipshop, and maybe more importantly, VIP International. The latter one has grown a hundred folds since it was established in 2014 and is currently one of the biggest marketplaces for cross-border E-commerce.

In this article, you’ll learn what differentiates VIP International from other marketplaces and whether you should sell on these websites or not.

Topics covered in this article:

  • What is Vipshop.com and VIP International?
  • The Growth of VIP International
  • How does the typical customer look like on VIP International?
  • Products Sold on Vipshop
  • How can I start selling on Vipshop and VIP International?
  • Costs to Sell on Vipshop
  • How can I get paid on Vipshop and VIP International?
  • Can I sell cross-border on Vipshop?

What is Vipshop.com and VIP International?

Vipshop started as early as 2008. Still, many foreigners aren’t familiar with this giant marketplace.

Previously being the highest valued E-Commerce website in China, the cross border sub-platform VIP International is currently the third biggest in terms of cross border sales.

So, what makes Vipshop and VIP International different from other big players like Tmall and Jingdong (JD)?

Continue reading Selling on Vipshop and VIP International in China: The Ultimate Guide

Selling on JD.com in China: A Complete Guide

Posted on by Fredrik Gronkvist — 5 Comments

Suggestion: Watch the 10 minutes video tutorial before reading this article

JD.com is the second-largest B2C eCommerce marketplace in China and was launched as late as 2015. Since its inception, it’s developed advanced fulfillment systems and caters to hundreds of millions of buyers.

While Tmall Global is getting a lot of attention from cross border eCommerce companies, few are aware of JDs own cross-border program – JD Worldwide.

In this article, you will learn why JD Worldwide could be the next sales channel for your business, and the requirements you must meet before you can start selling.

What is JD.com?

JD.com, which stands for Jing Dong (京东), is China’s second-largest eCommerce marketplace. It’s only second to Taobao.com, which also includes Tmall.com, both owned by the large company Alibaba Group.

While Taobao.com and Tmall.com are open platforms, allowing anyone (at least in China), to set up a store and start selling – JD.com is more focused on direct sales.

They have more of a hybrid model today, that I will get into in a bit, but JD.com is still sourcing products and selling directly to end customers.

Thus, JD.com operates more like a traditional online store. Continue reading Selling on JD.com in China: A Complete Guide

How to Export Honey to China: The Ultimate Guide

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The sales of honey have increased rapidly in China in the past years and the products are not only given as gifts but increasingly more Chinese use honey for cooking and baking.

Yet, the health benefits of consuming products such as Manuka honey is the biggest driver of increased sales and export opportunities for overseas companies. Nowadays, you won’t only find honey in a fluid form, but also in capsules and taken as supplements.

Worth mentioning is that honey is edible so comparatively, strict import restrictions apply.

In this article, I shared the basics you need to know before exporting honey to China and review the following topics:

  • The Honey Market in China
  • The Problems With the Adulteration of Honey
  • Exporting Manuka Honey
  • What are the biggest honey producers in the world?
  • Documents to Clear the Customs for Honey
  • Which companies sell honey in China?

The Honey Market in China

The honey market has grown exponentially in China in the past years, thanks to its many health benefits. Not only is it the biggest exporter of honey, but also the biggest importer globally. Continue reading How to Export Honey to China: The Ultimate Guide