The Chinese e-Commerce market is growing with double digits year-on-year and has become the biggest in the world. Many, mainly big multinational companies, have managed to ride the wave and capitalize on the online frenzy. It’s becoming increasingly popular among SMEs to take on the market as well.
But China is still developing and it’s not easy to manage a market entry on your own, with little or no knowledge about the market. Everything from regulations, branding and marketing is different to what we are used to in the West, for example.
Therefore, I decided to invite Don Zhao to explain more about how it works when selling online in China. He has a long experience in e-Commerce and is the Cofounder of Azoya Group, one of the biggest e-Commerce enablers in China.
The company helps clients with a number of services to successfully launch their products in China, like: e-commerce platform setups, logistics, marketing, customer service and more.
Thanks for having you Don! First, can you please tell us a little bit about yourself and how Azoya helps foreign companies to get started in China?
Hi, my name is Don Zhao and I am the co-founder of Azoya International. In 2013, Alex Huang and I established Azoya with the aim of helping international retailers and brands enter the booming Chinese online market. Since then, we have helped over 35 businesses from around the world successfully crack the Chinese online market.
We offer a comprehensive package of solutions with the core of a retailer’s standalone Chinese e-commerce site, supported by consulting services, online marketplace and social media (WeChat) strategy. In the past 5 years of development, Azoya had grown with our retail partners and achieved over 250% CAGR.
I am passionate about the e-commerce and retail industry, regularly contributing to key retail media, and also being invited as a guest speaker at some of the most important industry events around the world.
1. What are the prerequisites when you determine whether a company is qualified to start selling online in China?
There are several criteria: