Tmall is the biggest eCommerce marketplace in China where you can find practically any kinds of products.
Its cross-border version, Tmall Global, is also highly popular for brands that want to ship products directly from overseas or bonded warehouses within China.
Foreign companies often ask what products are in demand on different Chinese marketplaces. Therefore, I’ve written this article where I list some of the most popular products among Chinese buyers on Tmall.
1. Fashion & Clothing
Tmall and Tmall Global are two of the most popular options for foreign brands that sell fashion products and clothes online in China.
By comparison, one of its biggest competitors, Jingdong (JD), focuses more on consumer electronics and kitchen appliances. Kaola, on the other hand, is bigger for food products, beverages, and supplements.
Nowadays, you can find various big multinational brands on Tmall including Fendi, Burberry, Nike, Adidas, and the list goes on.
Medium-sized brands also set up shops here now as Chinese millennials drive the eCommerce market and look for unique products.
The fashion market is sensitive and competitive
The fashion industry is highly sensitive and big foreign brands have left Tmall with losses and results that didn’t meet expectations.