Many exporters talk about the benefits of selling via cross border e-commerce to Chinese market. When I talk with companies who want to import to China, I often recommend them to have a look at other options.
It’s not easy nor cheap to enter the Chinese market, and E-commerce is growing strong elsewhere. Even if the competition can be more fierce in countries like Singapore, it can be worth to give it a try.
Before you start selling overseas, it’s important that you register your trademark. Therefore, I’ve written this guide that explains all the crucial information you need to know when registering a trademark in Singapore.
Singapore trademark law
In 1998, Singapore’s government passed the Singapore Trade Marks Act, to meet the Paris Convention. It’s a member of many other international conventions, such as:
- Madrid Protocol
- Nice Agreement
- Patent Cooperation Treaty
- WIPO Copyright Treaty
Singapore classifies products and services in accordance with the Nice Classification, sometimes referred to as the International Classification of Goods and Services (ICGS).
More than 150 countries, even including Mainland China, are members of the Nice Classification. This is a great benefit as countries can cooperate cross border, and support each other in case of any IP conflicts.