eCommerce will grow by far the most in Asia in the coming decades where China will lead the way, backed by ASEAN. Numerous foreign companies are aware of this and want a piece of these lucrative markets.
Before you go into detailed planning, it’s important that you understand the requirements, costs, and opportunities for each country or region. eCommerce platforms often have different requirements and focus on different product types.
Not to forget, the costs to set up and run a store on websites can vary greatly depending on how hard the market is to access and the competition.
Today, you’ll learn about the differences between the biggest E-Commerce website in ASEAN, Lazada, and one of the biggest cross-border websites in China, Tmall Global.
Topics covered in this article:
- What is Lazada?
- What is Tmall Global?
- What are the benefits of selling on Lazada?
- What are the benefits of selling on Tmall Global?
What is Lazada?
Rocket Internet, a German incubator, founded Lazada in Singapore in 2012 and it has grown fast since.
Back then, Southeast Asia lacked online marketplaces like Amazon and Tmall that can be found in China and in the West. Thus, Rocket Internet saw a great opportunity.