E-Commerce will grow by far the most in Asia in the coming decade where China will lead the way, backed by ASEAN. Numerous foreign companies are aware of this and want a piece of these lucrative markets.
Yet, before you go into detailed planning, it’s important that you understand the requirements, costs, and opportunities for each country or region.
Today, you’ll learn about the differences between the biggest E-Commerce website in ASEAN, Lazada, and one of the biggest cross-border websites in China, Tmall Global.
First, let me give you a brief explanation about the websites before we get started.
What is Lazada?
Rocket Internet, a German incubator, founded Lazada in Singapore in 2012 and it has grown fast since.
Back then, Southeast Asia lacked online marketplaces like Amazon and Tmall that can be found in China and in the West. Thus, Rocket Internet saw a great opportunity.