How to Register a Trademark in Hong Kong: The Ultimate Guide

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Hong-Kong-trademark

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Hong Kong is a big playground for traders and many decide to open up companies in this crown jewel. Low taxes, proximity to Mainland China and efficiency are just a few reasons why people incorporate here.

If you decide to sell products, or open a company in Hong Kong, I highly recommend that you register your trademark. The process will not take a long time, nor cost you a lot of money.

Therefore, I’ve written this guide where I explain the crucial information you need to know when registering a trademark in Hong Kong. Let’s have a look.

Hong Kong trademark law

Hong Kong has two different trademark laws, also referred to as ordinances:

  • Trade Marks Ordinance (Cap. 559)
  • Trade Marks Rules (Cap. 559A)

Both of these are effective as of April 4th, 2004.

Continue reading How to Register a Trademark in Hong Kong: The Ultimate Guide

Top China Cross-Border eCommerce Platforms: Foreigner’s Guide

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Suggestion: Watch the 10 minutes video tutorial before reading this article

Looking to sell cross border into Mainland China from Hong Kong or overseas? In this article, we list some of China’s leading eCommerce platforms – and explain which ones you should focus on if your business is located in Europe, Australia or the United States.

Taobao.com

Taobao.com was launched by Alibaba Group in the early 00s and is the original Chinese eCommerce platform. Taobao.com is still the number 1 eCommerce marketplace in Mainland China, and the given choice for low to medium priced goods.

Taobao.com is mainly about products made in China, for the domestic market. You will need to set up a Mainland Chinese company before you can start selling on Taobao.com.

In other words, it’s not for cross border sellers.

Tmall.com

Tmall, which started out as ‘Taobao Mall’ was launched by Alibaba.com as the more ‘premium’ focused cousin of Taobao.com.

That’s also what Tmall.com eventually became. Today, Tmall.com is almost as big as Taobao.com – which makes up more than 50% of the Chinese B2C eCommerce market.

Many international brands set up stores on Tmall.com. However, the goods sold on Tmall.com must be delivered from within China, which excludes cross border sellers.

Tmall Global (Tmall.hk)

Tmall Global may not be an entirely independent eCommerce platform. However, it’s the first one in this list that’s truly interesting to eCommerce companies in other countries.

Tmall.hk is specifically for products delivered from ‘overseas’, which also includes Hong Kong S.A.R. In other words, you can start selling online via Tmall Global, using a company and bank account setup in Australia, Europe, the US or elsewhere.

This is still ‘work in progress’, but truly revolutionary, as Tmall.hk brings down the costs significantly for small businesses looking to test the Chinese market.

Before, you had to register a company, set up an office, and hire local employees before you even sold your first product.

That said, Tmall.hk is aware of its unique ‘gatekeeper’ position to the Chinese market, and require that sellers meet the following requirements:

  • Trademark in Hong Kong required
  • US$25,000 deposit paid up front
  • US$10,000 in a yearly product category fee

Still, Tmall.hk makes it relatively affordable to test your products on the Chinese market. Until Tmall Global, you could easily have added another zero to these figures.

It’s, therefore, no surprise that most companies that come to us at Export2Asia.com want to get their products listed on Tmall Global, before any other platform.

In addition, Tmall Global is also where Chinese buyers go to look specifically for ‘cross border products’ – be it watches, leather belts or baby powder. Continue reading Top China Cross-Border eCommerce Platforms: Foreigner’s Guide

Can foreign companies sell on Taobao.com?

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Suggestion: Watch the 10 minutes video tutorial before reading this article

Taobao.com is China’s largest ecommerce platform. It’s used by everyone, to buy all kinds of cheap goods, from t-shirts to cosmetics.

Taobao.com is the essential marketplace for ‘Made for China’ products. In other words, products made in China, for the domestic market.

So, why would anyone want to sell on Taobao.com, rather than Tmall Global or JD Worldwide?

Probably because Taobao is, by far, the largest platform in China, in terms of transactions and sales figures.

That said, bigger is not always better when it comes to selling in Mainland China.

What is Taobao.com?

Taobao.com is China’s largest online shopping website, launched and fully owned by Alibaba Group. Taobao.com started out as a ‘consumer to consumer’ platform, but it has matured since then.

Today, there are more than 8 million Taobao.com stores, selling everything from local handicrafts, to imported brand name products.

However, Taobao.com is mainly known for its domestically produced apparel, jewelry and accessories, sold to working and middle class Chinese.

It’s China’s go to place for low to medium end consumer goods of all kinds. Continue reading Can foreign companies sell on Taobao.com?

Payment Methods When Selling Online in China: WeChat & AliPay

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Suggestion: Watch the 10 minutes video tutorial before reading this article

China has its own walled off ecosystem of payment gateways, which has made it harder for foreign companies to start selling B2C to consumers in Mainland China.

But things are changing, and these days, you can accept payments from WeChat Pay, AliPay or UnionPay without setting up a business in China.

In other words, you can integrate Chinese payment gateways on your existing online store, or on a .hk domain, and start selling right away.

But first, let’s take a look into the main payment gateways in China, including two international options. Continue reading Payment Methods When Selling Online in China: WeChat & AliPay