• Top 5 China eCommerce Agencies: An Overview

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    China’s eCommerce market has grown at an impressive pace in the past decade and we’ve seen many eCommerce agencies popping up in bigger cities like Shanghai.

    While some agencies focus primarily on specific applications or platforms, like WeChat, you can also find companies that can help you start selling on multiple platforms.

    If you look for the best eCommerce agencies in China, don’t look any further. In this article, I list some of the top agencies available.

    Baozun

    Baozun was founded in 2007 is a NASDAQ-listed marketing agency, based in Shanghai, China. Not surprisingly, it’s one of the leading eCommerce agencies that has helped numerous foreign companies entering the Chinese market in the past years.

    At the moment, they have offices in Hangzhou, Beijing, Hongkong, Taiwan, the US, Korea, and Japan.

    Leaving Baozun out of this list would be a no-brainer. They have a market share of 25%, ranking first in the whole industry with a size nearly three times larger than the company ranking second, according to the 2017 Brand E-commerce Service Industry Report released by iResearch.

    The company can help you to start selling on websites like Tmall, JD, and have helped more than 230 international and local brands. Some product categories they specialize in include 3C, home furnishing, apparel, appliances, fast-moving consumer goods (FMCG), cosmetics, auto, and insurance.

    Services

    • Online Store Operation
    • Digital Marketing
    • Technology Service
    • Customer Service
    • Supply Chain Management Services

    Office Address

    Building No. H, No. 1188 Wanrong Road, Zhabei District, Shanghai 200436, China

    Gentlemen Marketing Agency

    Gentlemen Marketing Agency is a leading marketing company that offers a wide range of services to foreign companies. Olivier Verot is the founder of the company with a combined experience of around 6 years in the Chinese marketing industry.

    Since it was established, the Gentleman Marketing Agency has grown quickly and currently has 75 professionals working in its offices in Shanghai, Beijing, Shenzhen, France, Taiwan, and the UK.

    The company has worked with plenty of both small, medium, and large-sized brands, including everything from property developers to fashion companies. Some examples are Red Bull, the EU, Tod’s, Vogue, Lancome, Aeroflot, Damac Properties, and Dot Property.

    You can also find numerous case studies on the website. For more information and to receive a personalized quotation, visit their website where you can also get in touch with them directly.

    Services

    • Advertising
    • Social Media
    • eCommerce
    • Key Opinion Leaders (KOL)
    • SEO
    • Branding
    • Chinese Media Buying
    • Xiaohongshu
    • WeChat Store Setup + Operations
    • Baidu PPC

    Office Address

    Room 2001 Building 1, Greenland Central Plaza, No.1377 Jiangchang Road, Shanghai, China

    Web2Asia

    Web2Asia was founded as early as 2006 and has grown exceptionally since. They currently have around 200 staff, working in various fields. It’s a 5-star rated and certified Tmall Partner and the go-to digital marketing agency for medium and large-sized foreign brands.

    Most notably, they help foreign companies to set up and run stores on Tmall Tmall Global, JD.com, JD Worldwide, and WeChat.

    Examples of clients that the company has worked with include Mondelez Kraft Foods, Esprit, Marks & Spencer, Platinum Guild International, BP Castrol, Costa Coffee, GEOX, Speedo, Logitech, D’Addario, Bosch, and Swarovski.

    Services

    China Digital Strategy

    • China Digital Lead Agency & Account Management
    • Market & Competitor Research, Consumer Insight
    • China Brand Website & Landing Page Localization
    • China Social Media Marketing
    • China Blogger & KOL Outreach

    China eCommerce

    • China E-Commerce Market Entry & Consulting
    • Set Up Tmall & Other eShops
    • China One-Stop-Solution 3PL Operations
    • Tmall Global China Cross-Border E-Commerce Sales

    Performance Marketing

    • China Search Engine Marketing (SEM/PPC)
    • China Search Engine Optimization (SEO)
    • China Online Media Buying
    • China Affiliate Marketing
    • China UI/UX Optimization & Web Analytics

    Office Address

    Room 2022 – 2026, Floor 20, 1438 Shaanxi Rd. (north), Shanghai 200060, China

    WalkTheChat

    WalkTheChat is a marketing agency that specializes in helping foreign companies to start selling on WeChat, China’s biggest chat application. It has more than 1 billion users and can be compared to WhatsApp that is used in other countries.

    Being one of the sole company focusing on helping clients to sell on WeChat, WalkTheChat has built up an impressive client portfolio. Some of the brands they have helped include Arla, Nestle, NFL, Bosch, Transferwise, Zalando, Virgin, and Cisco.

    The company was founded by Thomas Graziani and Jenny Chen who have long experience in online marketing, eCommerce, and to help foreign companies entering the Chinese market.

    You can also find plenty of useful articles on the website where they explain how you can get paid on WeChat, how to run an official account, about advertising, marketing, about the application’s mini-programs.

    For more information, visit their website.

    Services

    • WeChat Shop with cross-border payments
    • WeChat Store Design
    • WeChat Content Package
    • WeChat Store Manager
    • WeChat Advertising
    • WeChat advertising & Key Opinion Leaders
    • Content Creation
    • & CRM

    Office Address

    Beijing, 100002, China (exact address unknown)

    CLEARgo

    CLEARgo is a leading Hong Kong-based eCommerce agency that was founded in 2009. Over the years, they have expanded to Malaysia, Shanghai, and Singapore.

    CLEARgo has helped many large-sized foreign companies and institutions in the past, including names such as Samsonite, K11, Canon, HKTDC, Aigle, Raffles Health, and more. They are also partners of Lazada, Shopify, Tmall, JD, and Magento.

    They specialize in providing end-to-end solutions, including eCommerce strategy, UX design, channel/platform implementation, and systems integration. They also help with digital marketing services that help build Omni-channel brands.

    The founder of the company, Charles Chan, has 20 years of online, eCommerce, digital marketing & technology management experience.

    Services

    • Digital Business Strategy Planning
    • Digital Channel Development & Integration
    • Day-to-Day Operations Management
    • Drive Digital Revenue Growth

    Office Address

    Unit 1018-1019 Metro Centre II, 21 Lam Hing Street Kowloon Bay

    FAQ

    How can a China eCommerce agency help me?

    Established eCommerce agencies can help you with various services, including online store setups, retainers, digital marketing, translation, customs registrations, and more. The services can differ slightly depending on what marketplaces the companies specialize in and their clientele.

    How much does it cost to hire a Tmall Partner?

    Tmall Partners help foreign brands to get accepted by Tmall, register the products, and to run stores on behalf of sellers. The fees differ depending on where the Tmall Partner is based, their clientele, and experience.

    Many Tmall Partners charges around USD 10,000 – 50,000 start-up fees (market research, store setup, etc). You also have to pay a monthly fee of around USD 3,000 – 10,000 and sales commissions. If you win, they win.

    Do I have to work with an eCommerce agency to sell online?

    It’s not mandatory to work with eCommerce agencies, but it can help a lot if you’re new to the Chinese market. It’s not frequently heard that foreign companies manage to launch their products without the help of local service providers.

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