China has one of the biggest food markets in the world and is set to overtake the US soon. With increased disposable incomes and appetite for foreign food products, there are plenty of opportunities for companies to profit from the market.
However, before you start selling in China you must get market insights, build up brand awareness, and sometimes work with a distributor that can help you import the products. One of the best ways of doing so is by visiting local trade fairs.
Therefore, I have written this article where I list some of the leading food and beverage trade fairs in China.
SIAL is the biggest food and beverage trade fair in China that attracts more than 100,000 visitors annually. The event has been held in Shanghai since 2000 and is a perfect place for foreign brands to learn more about the Chinese market, connect with distributors, brands, and to network.
The shows are organized by Comexposium, a leading event organizer in the field that also manages consumer trade fairs in France (Salon International de l’Agriculture, Foire de Paris, Salon du Cheval, and more.
Foreign visitors who visit the event come from the following top 10 countries:
For more information and to register for the event, simply visit their website via the link above.
Poultry and game, pork, beef, tripes and offals, other fresh meat, frozen meat
Milk, butter, milk fat & cream, wellness, baby food, yogurt milk dessert, cheese, eggs
Non-alcoholic drinks, alcoholic beverage, and hot beverages
- City: Shanghai
- Visitors: 100,000+
- Exhibitors: 3,500+
- Venue: National Convention & Exhibition Center, Shanghai
2. BIOFACH China
BIOFACH is a leading fair for organic food products, which becomes an increasingly hot topic in China. The event is exclusively for exhibitors and visitors who are interested in the organic food and beverage industry.
Most of the exhibitors who visit the fair are Chinese companies who look for opportunities to export overseas. The Chinese exports of organic food products grow by around 5%, which is not bad. That said, it is also a perfect opportunity for foreign companies to learn more about the Chinese market and get exposure.
In addition to China, BIOFACH also holds events in Japan, India, America, Latin America, and Southeast Asia.
Organic Food Products and Beverages
Organically-prepared food and convenience products, organic frozen food, organic health food and delicatessen, organic baby food, others
Agricultural supplies and processing
Seedlings and seeds, natural pesticides and plant-protecting products, soil improvers, animal breeding and feeds
- City: Shanghai
- Visitors: Around 20,000
- Exhibitors: Around 500
- Venue: Shanghai World Expo Exhibition and Convention Center, Shanghai, China
3. International Food Exhibition & Import Food Exhibition (IFE)
IFE is one of the leading food fairs in China that attracts more than a hundred thousand visitors and thousands of exhibitors every year. It’s held in Guangzhou and the biggest exhibition center in Asia, Canton Fair Complex, covering 700,000 square meters.
What makes the trade fair unique is that they focus on plenty of different food products, attracting visitors from all over the world. If you join their VIP program they can also connect you with key suppliers during or before the show starts.
Not to forget, there are more than 40 conferences and special activities during the event, to teach and keep visitors updated on the latest industry regulations, trends, and developments.
Unfortunately, the event was not open to foreigners in 2020 due to the ongoing pandemic, but there will plenty of chances to visit the event in the future.
- Imported Food & Beverages
- Domestic Food & Beverages
- Grains & Oil
- Organic & Agricultural Food/Tea
- High-end Water
- Wine & Beer
- Food Processing & Packing Equipment
- Pregnancy & Baby Food
- City: Guangzhou
- Visitors: Around 130,000
- Exhibitors: Around 2,000
- Venue: China Import & Export Fair Complex (Canton Fair Complex), Guangzhou China
4. FHC China
FHC China has been around for more than two decades and is one of the leading food fairs in Shanghai. Here, exhibitors can get help to find new partners, get potential customers, improve brand awareness, promote offline, learn more about the industry, and expand their business channels.
Looking at the number of visitors that reach more than 140,000 annually, I recommend you having a look at the event if you’re serious about networking and entering the Chinese market.
The exhibition area covers 180,000 square meters and the amount of visitors has grown by double digits yearly in the past years. With such a wide variety of product categories, it’s suitable for any foreign exporter.
- Meat Products
- High-end Dairy and Oil Products
- Tea & Coffee, Bakery and Gelato
- Sweets & Snacks
- Gourmet Food & Beverage
- Catering Design & Store Outfit
- City: Shanghai
- Visitors: 140,000+
- Exhibitors: 3,800+
- Venue: Shanghai New International Expo Centre (SNIEC) China
5. Anufood China
Anufoodchina belongs to a global food portfolio of Koelnmesse that manages Anuga, ISM, THAIFES, and plenty of other trade fairs being held globally. Anufood can proudly say that it’s the biggest food and beverage trade fair in Southern China.
The fair offers many opportunities for foreign brands to network, promote their businesses, and the organizers can even help with matchmaking.
Covering a floor area of 20,000 square meters and attracting around 16,000 visitors yearly, the fair is slightly smaller than the above-mentioned fairs. In addition to China, you can also find their fairs in India, Brazil, and Japan.
- Bread & Bakery
- Fruits & Vegetables
- Organic Food
- Baby Food
- Food Service
- Fine Food
- Frozen Food
- Drinks (Beverage & Alcohol)
- Sweets & Snacks
- City: Shenzhen
- Visitors: 16,000+
- Exhibitors: 500+
- Venue: Shenzhen World Exhibition & Convention Center, Shenzhen, China
Below I’ve included commonly asked questions and our replies.
What food products are in demand in China?
As China turns from being a manufacturing destination to focus more on the import of foreign products, we see a greater demand for various kinds of products. Health supplements, meat, dairy, organic products, spirits, and beverages are examples of products that are currently in great demand.
What are the benefits of visiting a trade fair in China?
First of all, you’ll be able to network and meet many new potential business partners and customers. You can get the latest industry insights and learn more about the market, which is crucial to succeeding in China. Besides, it’s a great opportunity to increase your brand awareness and to promote your products offline.
In which cities can I attend food & beverage trade fairs in China?
Most fairs are held in Shanghai, Guangzhou, and Beijing. It’s not strange as these are Tier 1 cities that serve as some of China’s most important manufacturing and business hubs.
You can also find fairs in upcoming cities like Chengdu. You should also consider visiting Hong Kong if you have the chance, as many food fairs are being held there on an annual basis.