• Top 3 Lazada Agencies in Southeast Asia: An Overview

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    Southeast Asia is currently one of the fastest-growing markets in the world and its eCommerce industry one of the most promising. Compared to countries like the US and China, it’s easier to get started here and the market is still comparatively untapped.

    There are plenty of other benefits of selling here and it’s a great way to try out and learn more about the Asian markets. For example, it’s cheaper and you can pay a significantly smaller sum to hire a Lazada agency compared to a Tmall Partner.

    In this article, we have listed some of the top Lazada agencies that help foreigners to sell cross-border on multiple marketplaces at once, including Lazada, Shopee, Zalora, and more.

    1. Red Dino Ventures

    Red Dino Ventures is a Malaysia-based eCommerce agency that helps both local and foreign buyers with marketplace setups. Besides, they also help with marketplace retainers which simply means that they can run the store on your behalf, managing everything from customer claims to shipping.

    The company was founded to help sellers with issues to manage multiple marketplace accounts, storage, inventory, shipping, orders, and claims. At the moment I’m writing this article, they manage 53 accounts, have uploaded 11,890 products, and taken almost 24,000 product photos.

    The process to get started is easy and includes the below four steps:

    • Consultation
    • Collect
    • Activation
    • Sell

    During the consultation phase, they talk with their clients to understand the products and what marketplaces that are the most suitable. After, they will collect the necessary documents for them to open the store on your behalf.

    When finished, they will start uploading your products and you can then start selling! Simple as that. In addition to Lazada and Shopee, they can help you to sell on various other eCommerce platforms in Southeast Asia.

    Platforms Managed

    • Lazada
    • 11street
    • Shopee
    • Lelongmy
    • Zalora

    You can see how skilled they are for each platform on their website.


    • Marketplace Setup (Lazada, Shopee, and more)
    • Marketplace Retainer (Lazada, Shopee, and more)

    Office Address

    No. 15-1 & 15, 2, Jln Equine 10D, Taman Equine, 43300 Seri Kembangan, Selangor, Malaysia

    2. Payrecon

    Payrecon is a Malaysia-based eCommerce agency that was founded in 2014. They primarily help small and medium-sized companies and have a proven track record.

    A benefit of working with a company like Payrecon is that they know the ins and outs, not only how to open and operate an online store, but about the local markets. Worth mentioning is that the company is a partner of Lazada, Shopee, Zalora, NinjaVan, and more.

    If you opt-in for their marketplace setup you get help with the following for a competitive price:

    • Marketplaces of your choice
    • Set up and activate respective seller accounts
    • Product shooting for up to 20 SKUs
    • Products upload up to 50 SKUs
    • Content enhancement
    • Storefront design
    • Consultation
    • Online training

    They also offer training and workshops which are beneficial for companies who want to learn more about Southeast Asian platforms, markets, and how to run stores.


    • Payment Reconciliation
    • Time attendance
    • Payshop (smart inventory and product sync)
    • Accounting Integrator
    • Marketplace Setup (Lazada, Shopee, and more)
    • Marketplace Operator (Lazada, Shopee, and more)

    Office Address

    3A-1, PV128, Off, Jalan Genting Kelang, 53300, Federal Territory of Kuala Lumpur, Malaysia

    3. SiteGiant

    SiteGiant was established in 2013 and is one of the biggest and most reputable eCommerce agencies available in Southeast Asia. Over the years, the company has launched various services and has managed to build up an impressive track record.

    SiteGiant also works with dozens of partners, including Lazada, Shopee, Lelong, Zalora, eBay, Amazon, Q0010, and more. You can also find many clients listed under their “success stories” section.

    The site also claims that customers are selling averagely over RM 10,000 every month. At the same time, some top sellers sell over RM1,000,000 per month, which is just amazing. They help more than 3,500 companies expanding in Southeast Asia.

    You can find four different packages available:

    • Unicart Startup: RM 690 / year
    • Unicart SME: RM 1490 / year
    • Unicart SME Plus: RM 1590 / year
    • Unicart Business Gold: RM 3490 / year

    For more information, I recommend you visit their website or contact them directly.


    • Multichannel eCommerce (including Lazada, Shopee, and much more)
    • Marketplace Sync
    • Social Commerce
    • Webstore
    • Templates
    • Payment Reconciliation
    • Automated Dropshipping
    • Others

    Office Address

    1-2-45, Elit Avenue, Jalan Mayang Pasir 3, 11950 Bayan Baru, Penang


    What are the benefits of selling in Southeast Asia?

    Southeast Asia is one of the fastest-growing markets in the world with great room for expansion. With quickly urbanizing populations, increased lending, digitization, and disposable incomes, the eCommerce markets will grow significantly here in the coming decade.

    Indonesia will lead the pack, followed by Thailand, Singapore, the Philippines, Malaysia, and Vietnam. Compared to China and Amazon, it’s significantly easier to get started on marketplaces like Lazada and the competition is way lower.

    Which are the biggest eCommerce marketplaces in Southeast Asia?

    Lazada and Shopee are in the top threes in most of the countries in Asia, with a few exceptions. In Indonesia, for example, Tokopedia is the biggest eCommerce marketplace. Other big marketplaces include Qoo10 (Singapore), Lelong (Malaysia), Tiki (Vietnam), and Zalora (the Philippines).

    Which eCommerce platforms allow me to sell cross-border in Southeast Asia?

    Lazada, Shopee, Zalora, AliExpress, Tiki, and Lelong all allow foreign cross-border sellers to operate on the website. Tokopedia, on the other hand, doesn’t allow any foreign cross-border sellers at the moment as they want to focus on local sellers. This will hopefully change in the future.

  • Disclaimer: The content on this website is provided for general information about exporting products to Asia, e-commerce platforms, logistics, regulations, taxes, and other related topics. However, we don't guarantee that we keep the content up to date or that it's free from error. We do make mistakes from time to time. We never provide legal advice of any sort.


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