Lazada offers millions of products to sellers all over ASEAN. Once you go to the websites, you’re blasted with promotions and flash sales opportunities.
I know, they want you to get into that shopping mode we’ve all experienced in big malls, for example.
Selling on Lazada can be lucrative if you sell the right products, offer good quality, and deliver on time. Thus, many people wonder what the most popular products are on Lazada and how the trend will look like in the coming years.
In this article, I explain which products that are top sellers on Lazada in Malaysia, the Philippines, Thailand, Vietnam, Singapore, and Indonesia.
1. Best-selling products on Lazada Malaysia
Malaysia has really embraced E-Commerce and where Lazada is the most popular marketplace at the moment. The trend is similar as in China where mum & baby products, electronics, clothes & accessories, and groceries are in high demand.
Surprisingly, diapers was the most popular product in 2018 and up to 5% of all diapers are bought on Lazada in Malaysia.
When it comes to electronics, USB drives, power banks, smartphones, tablets, laptops, and even flat-screen TVs are popular among Malaysians.
You’ll also find many buyers of home products, like kitchen utilities and furniture as a top category.
Apparel and fashion products like bags, sunglasses, sports & outdoor products are also in high demand.
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2. Best-selling products on Lazada Philippines
The Philippines is going through a digital transformation and is one of the fastest-growing countries in Asia at the moment.
With promising demographics, having a young and growing population, and increased mobile penetration, the Philippines will see a big growth in E-Commerce in the coming decade.
So what products are in demand?
Looking at the best selling products during the 11/11 event in 2018, clothing products like shawls, make-up pouches, and socks sold in high numbers.
Worth mentioning is that people in the Philippines tend to like Korean products.
Other products that sell well include cosmetic products like skin care and skin whitening, kitchen appliances and kitchenware, mum & baby products such as diapers, and more.
Electronic products like tablets and smartphones are popular as well.
3. Best selling products on Lazada Thailand
Thailand is the second richest country in Southeast Asia and where E-Commerce will grow rapidly. Only Indonesia is predicted to outperform Thailand.
Thais love to use their cell phones when chatting and buying stuff online. The mobile usage is high in comparison with some other regional countries and almost 85%.
So what kind of products are in demand in Thailand and what’s the trend?
First, electronics and media have been by far the most popular products. Some examples are books, games, computers, tablets, smartphones, and more.
Second out is toys, DIY, and hobbies. The demand for this kind of products is set to grow much by 2022.
The same as it goes in other countries, fashion and beauty are always popular when it comes to E-Commerce. It’s the most competitive and fastest-growing segment in Thailand, so there are many opportunities for cross-border sellers.
Furniture and appliances are expected to grow a lot.
And not to forget, food and personal care. Products like food, beverages, and medical products are part of the smallest segment. Still, it’s predicted to grow some of the most and with 16% by 2022.
4. Best-selling products on Lazada Singapore
Singapore is a tech-savvy nation and it’s not strange why Lazada is actually based here.
The credit card usage and online penetration can’t be higher, at the same time as E-Commerce is becoming a big thing.
Electronic products like tablets, game consoles, and Kindles are in high demand. Fashion products like dresses, bags, and watches are also highly welcomed.
Lazada has grown immensely in Singapore where it also has its headquarter. From Q1 2020 to Q2 2020, the number of monthly visits increased by 10%.
Still, this is outperformed greatly by Shopee which saw traffic increases by 82% during the same time.’
Other products that are high in demand include, not surprisingly, face masks, hand sanitizers, vitamin C, and other protective products against COVID-19.
Interestingly, the interest in coffee has grown by 107% and alcohol by 47%.
5. Best-selling products on Lazada Indonesia
Indonesia has the fastest-growing eCommerce in the world and is predicted to see the biggest growth in E-Commerce in the coming decade.
Being the richest and biggest country in terms of population in Southeast Asia, the increasing mobile penetration will help Indonesia to see massive growth.
Indonesians like accessories like sunglasses and necklaces, at the same time as automotive parts and gadgets are popular. Fashion and cosmetic products like clothes, bags, and make-up also become increasingly popular.
The credit card and mobile penetration increases in Indonesia and 95% of its internet users use mobile and spend on average 206 minutes a day on social media. Compare that to the global average of 124 minutes.
Lazada’s biggest competitors in Indonesia are undoubtedly Tokopedia and Shopee that have managed to acquire large market shares.
I recommend you to read our separate article if you’re interested in knowing more about how it works when exporting products to Indonesia as a foreign company.
6. Best-selling products on Lazada Vietnam
Vietnam is growing at a similar pace as the Philippines and is becoming a new manufacturing hub. With favorable demographics, a young growing population that’s becoming wealthier, E-Commerce will grow a lot.
The most popular products, at the moment, are electronic products and gadgets. Some examples are speakers, phones, tablets, washing machines, cameras, and more.
Health & Beauty is also a big thing, at the same time as we see more purchases of clothes. With a rapidly growing young population and urbanization, the Vietnamese shoppers’ appetite for foreign food products and beverages also increases.
Examples of products are wine, cheese, honey, baby formula, and meat products, for example.
Bear in mind that there are plenty of eCommerce platforms available in Vietnam, including both international and local. The most popular marketplaces as of the time I am writing this article are Lazada, Shopee, and Tiki.
The number of eCommerce shoppers will increase to around 55.9 million by 2023, which will provide more opportunities for foreign companies to enter the market.
Conclusion
Lazada is the biggest eCommerce platform in Southeast Asia and available in all the key markets. The website has developed fulfillment and shipping capabilities, both for local and cross-border eCommerce.
Its fulfillment services are centered on its fulfillment center in Hong Kong, run by Times Logistics. The shipping services from Hong Kong, on the other hand, are managed by Kobron.
Starting selling on Lazada is not as expensive as entering the Chinese market, for example, and you can even hire 3rd part eCommerce service providers for a few hundreds of US dollars each month.
As you can see from the explanations above, we primarily see a high demand for electronics, health and beauty products, appliances, fashion products, and food products.
Some people refer to the 21st century as Asia’s century and there will be plenty of opportunities for foreign companies to profit from the markets in the coming years.
I hope that you found this article useful and recommend you to read my separate guide that explains about prohibited products when selling cross-border on Lazada.
Hello Marcus!
This blog/article was brilliant indeed! It really helps new sellers choose the right products to sell in different Lazada marketplaces specifically in SE Asia. Hope to see some tips of yours in the future.
Thanks Matthew!
Hmm, on what metric is Thailand the 2nd richest country in SEA? It is misleading, I think. Thailand is also one of the most unequal countries in the world (measured by the % of wealth concentrated in the % of its people).
In which way is it misleading? Because I didn’t mention that it’s not per capita?
Awesome tips and data. Well done. :-)
[…] Ideally, this step is done in tandem with step 1. You need to understand the market, to get a grasp on what customers want and what’s selling well. Whether you’re jumping on a trendy product, or want to market to a niche audience, you need to do the research. Shopify offers a list of trending products based on top-selling categories on their site, as does Lazada. […]
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