China has the biggest eCommerce market in the world and recently surpassed the US. Previously, we have mainly seen large brands entering the market but that will change in the coming years.
Through the new eCommerce law, we will see more IP protection, a stronger focus on SMEs, and to simplify market entries.
The eCommerce landscape changes quickly in China and some companies have managed to become top players in as little as two years. In this article, I explain some of the top eCommerce websites in China and what sets these apart.
Launched in 2014, Tmall is China’s biggest eCommerce platform with a market share of around 40%. Continue reading Top 4 eCommerce Websites in China