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The Chinese middle class is booming and the imports of foreign products reach higher levels.

I’ve written a number of guides, covering some of the most popular food products imported to China, for example, wine, meat, health supplements, and more.

Many believe that the olive oil market is small in China, in a way it still is, and will continue to grow much. Just giving you a number, from 2015-2016, Spain alone exported an impressing number of 32,100 metric tons of olive oil to China.

Before you start to export, or establishing contact with Chinese importers, it’s important that you understand the market a bit more in detail, what regulations that apply, how you should sell your products, and more.

In this article I explain the basics if you plan to export olive oil to China.

China’s olive oil market

The Chinese market has started to appreciate foreign olive oil for various reasons during the past years. Even if the global consumption of olive oil has decreased, it actually increases in China. With double digits annually.

Continue reading How to Export Olive Oil into China: A Complete Guide

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Baby formula is one of the most imported products in China, some people makes thousands of dollars a week(!) by simply buying overseas and selling back home.

But stricter regulations apply to this product, it’s important that you confirm that you comply with the local regulations, before you start exporting.

There’s also little information about what freight option to use and how to pack the products.

In this article, I explain how you can export baby formula to China and increase your sales massively.

Market for baby formula in China

As mentioned in previous articles, Chinese people often choose to buy foreign food products as they don’t trust the quality of local brands. Baby formula is not an exception.

I completely understand them as a number of scandals have evolved over the years, the most infamous one is the melamine scandal that occurred in 2008.

Continue reading How to Export Baby Formula to China: A Complete Guide

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The Chinese appreciation of foreign products has grown fast the past years, beer is not an exception.

With a population that becomes both wealthier and younger generation, local liquors and beers have made way for products imported from abroad.

But it’s not easy to know where to get started, and often, there’s not much information out there, explaining the exporting process, or what regulations you need to comply with.

Therefore, I’ve written this guide that explains everything you need to know when exporting beer to China.

China’s beer market

The same as it goes to the wine market in China, the beer market is growing fast.

I’ve experienced the transition myself, when I lived in Shanghai in 2009, craft beer and foreign beer brands were rarely seen. People mixing 18 year old Chivas with cheap green tea in bars were pretty common though.

Let me explain:

Continue reading How to Export Beer to China: The Ultimate Guide

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The wine market has grown much in China in the past years and will continue to do so in the future.

The middle class and many younger people have started to appreciate foreign products, including wine, giving great opportunities to foreign exporters.

But wine is considered a food product and relatively more regulated.

Therefore, you must learn about the local standards that apply and make sure that you understand the exporting process beforehand.

In this article, I explain the necessary information you need to know when exporting wine to China.

China’s wine market

China’s economy has grown much the past decade, despite that the growth has started to slow down, the wine market continues to move forward.

Nowadays, wine is not only bought as expensive gifts or consumed by wealthy Chinese who have traveled much, or spent a couple of years abroad. Young people have also shifted from drinking local liquors (such as baijiu or yellow wine) to appreciating foreign grape wines.

Worth mentioning is that the Chinese government has cracked down on bribes and politicians who spent vast amounts of money on expensive wines, this is another reason why the demand for wines has decreased recently.

So: Cheaper and more ‘simple’ wine bottles with modern labels get increasingly popular.

Having that said, expensive wines will also be in high demand as more and more people join wine drinking courses, using wine drinking as a way of socializing and to expand their network among the ‘right’ people. Continue reading How to Export Wine to China: A Complete Guide

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Many foreigners want to export meat products to China, it’s not strange as meat products is in big demand, and some of the most imported products from overseas.

For example, imports of beef and veal increased more than 10 times(!) between 2012-2017, this number just speaks for itself. But I think we can both agree that it’s not easy to know where to start, with the wanting information out there.

Even if Europeans and Aussie’s have exported beef for years, China has lifted sanctions on beef imports from the US, that was put in place since 2003.

So: the race for American beef exporters, to grasp market shares in China, have just started.

Import regulations are stricter for meat products

As meat products are perishable and consumed by humans, stricter import regulations and packaging requirements apply.

It’s important that you study the complete exporting procedure beforehand, to avoid costly and time consuming mistakes.

Therefore, I’ve written this complete guide that helps you to learn all the important information you need to know before exporting meat products into China.

What meat products are in big demand in China?

First, it’s good that you get a general knowledge of the local demand of meat products.

Below I’ve included the domestic demand for each meat product:

Continue reading How to Export Meat Products into China: The Ultimate Guide

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China will soon become the biggest importer of foreign products. I think this speaks for itself. In fact, foreign food producers pour in trying to grasp a share of the Chinese market.

You often read about larger corporations that make decent profits selling food here, but this doesn’t cut you off as an SME owner. There are great opportunities for smaller businesses to export food products to China, especially as it’s becoming more online based.

In this article, I explain the essentials you need to know when exporting food products to China.

Why is the demand for food imports increasing in China?

Many people wonder why the imports of food have increased much in China the past years.

Many know that the middle class grows fast. With a population that’s around 1.4 billion people, it’s natural that a large amount of people tends to appreciate foreign products over time, at the same time as wealth increases.

Add on the food scandals that China has experienced the past years, even resulting in deaths. With (nearly) every person walking around with internet access 24/7, information like this spreads fast.

Continue reading How to Export Food Products into China: A Complete Guide