Japan Market Entry Guide: An Introduction

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Japan is the most developed Asian country and offers plenty of growth opportunities for eCommerce companies that wish to enter the market.

The eCommerce market is the third-biggest in the world, ahead of the UK and just behind China and the US. In 2020 alone, it grew by as much as 26%.

The same as for the US, Amazon is a major marketplace but there are also a handful of other options available. In this article, I explain the most important information for foreigners who wish to enter the Japanese eCommerce market.

Topics covered:

  • Market Entry Strategy
  • Japan Market Entry Obstacles
  • Market Entry Research
  • Incorporation

Market Entry Strategy

Entering a market can mean different things and highly depends on your level of involvement. Continue reading Japan Market Entry Guide: An Introduction