Taiwan Market Entry Guide: An Introduction

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Taiwan has a comparatively small eCommerce market but attracts many foreign exporters who wish to penetrate the Asian market.

Companies often see a specific demand for their products in the Taiwanese market or sell here in addition to other countries.

For example, Shopee is one marketplace that operates in multiple countries and regions, including Taiwan ROC, as well as Vietnam, Singapore, Malaysia, Philippines, Thailand, Indonesia, and Korea.

In this article, we go into greater detail and cover the most important topics for exporters that want to enter the Taiwanese eCommerce market.

If there’s anything else you wonder about, feel free to write a comment at the end of the article.

Topics covered:

  • Market Entry Strategy
  • Taiwan Market Entry Obstacles
  • Market Entry Research
  • Incorporation

Market Entry Strategy

Market entries can differ depending on the sales goals and level of commitment among companies. While some brands just want to test a market and increase local awareness, other companies have vast goals to increase sales rapidly. Continue reading Taiwan Market Entry Guide: An Introduction