Vietnam Market Entry Guide: An Introduction

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Being an emerging market with a rapidly growing middle-class, investors and exporters compare Vietnam to China 15-20 years ago.

Even if Vietnam receives the attention to becoming a manufacturing hub, the domestic market shows an increased appetite for foreign products.

Entering the market can seem like a complex task for foreigners with little or no experience in Vietnam. Yet with some hand-holding and thought through planning you can avoid common pitfalls and plan for future sales.

In this article, I explain the basics you need to know when entering the Vietnamese eCommerce market as a foreigner.

Topics covered:

  • Market Entry Strategy
  • Vietnam Market Entry Obstacles
  • Market Entry Research
  • Incorporation

Market Entry Strategy

Entering a new market requires a robust strategy, including considerations to the different levels of involvement. For example, some companies are at an early stage and want to increase brand awareness through online or offline campaigns. Continue reading Vietnam Market Entry Guide: An Introduction