Suggestion: Watch the 10 minutes video tutorial before reading this article
China has one of the biggest eCommerce markets in the world and you can find a plethora of marketplaces here. In the past decade, brands like Tmall, JD, Pinduoduo, and Koala have attracted millions of buyers to become frequent buyers.
Xiaohongshu, referred to as Little Red Book, or sometimes only RED, is a website that started out in a blog format. Here, bloggers could write reviews of products and the rest is history.
Even if Xiaohongshu allows merchants to sell products on the website, it’s primarily used to drive traffic to other websites and for sales on WeChat, for example.
Setting up an account on WeChat and Xiaohonhshu is often done in combination and significantly cheaper compared to selling on Tmall. This is something we review later in this article.
Today, we will go through all the key topics you should know before you start selling on Xiaohongshu.
Today, we review the following:
- What is Xiaohongshu?
- Using KOLs and Influencers on Xiaohongshu
- The Business Model of Xiaohongshu
- Xiaohongshu’s Market Share
- The Process when Selling on Xiaohongshu
What is Xiaohongshu?
Xiaohongshu (小红书) started out in 2013 and is one of the fastest-growing e-commerce websites in China, currently having around 100 million users. Continue reading Selling on Xiaohongshu (Little Red Book) in China: The Ultimate Guide