Selling on Xiaohongshu (Little Red Book) in China: The Ultimate Guide

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Suggestion: Watch the 10 minutes video tutorial before reading this article

China has one of the biggest eCommerce markets in the world and you can find a plethora of marketplaces here. In the past decade, brands like Tmall, JD, Pinduoduo, and Koala have attracted millions of buyers to become frequent buyers.

Xiaohongshu, referred to as Little Red Book, or sometimes only RED, is a website that started out in a blog format. Here, bloggers could write reviews of products and the rest is history.

Even if Xiaohongshu allows merchants to sell products on the website, it’s primarily used to drive traffic to other websites and for sales on WeChat, for example.

Setting up an account on WeChat and Xiaohonhshu is often done in combination and significantly cheaper compared to selling on Tmall. This is something we review later in this article.

Today, we will go through all the key topics you should know before you start selling on Xiaohongshu.

Today, we review the following:

  • What is Xiaohongshu?
  • Using KOLs and Influencers on Xiaohongshu
  • The Business Model of Xiaohongshu
  • Xiaohongshu’s Market Share
  • The Process when Selling on Xiaohongshu

What is Xiaohongshu?

Xiaohongshu (小红书) started out in 2013 and is one of the fastest-growing e-commerce websites in China, currently having around 100 million users. Continue reading Selling on Xiaohongshu (Little Red Book) in China: The Ultimate Guide

Top 6 eCommerce Websites in Malaysia: An Overview

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malaysia-ecommerce-websites

Malaysia is one of the most developed countries in Southeast Asia and so is its eCommerce market. Plenty of eCommerce marketplaces have entered the market over the years and reaped great profits.

A benefit of doing business in Malaysia is that English is an official language and regulations are transparent.

Working with the customs and local authorities is comparatively to neighboring countries that are less developed and where locals speak limited English.

Due to the great interest in Malaysia’s eCommerce market, we decided to write this article where we list the top eCommerce platforms in the country. We explain their history and what makes them unique from other websites.

You will also learn about fulfillment and payment options offered on some of the websites. Let’s get started.

1. Lazada

Lazada has been around since 2012 and is one of the biggest eCommerce platforms in Southeast Asia. Originally started by Rocket Internet, the platform was later acquired by the large Chinese conglomerate Alibaba Group. Continue reading Top 6 eCommerce Websites in Malaysia: An Overview

Top eCommerce Websites in the Philippines: An Overview

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philippine-ecommerce-websites

The Philippines has one of the biggest populations in Southeast Asia and its eCommerce market plays a vital role in that of ASEAN.

While sellers can solely sell in China alone and make great profits, one often has to sell in multiple Southeast Asian markets.

Luckily, many websites are present in most ASEAN markets, allowing you to list products in up to six countries, or even more.

We have written several other articles, explaining top eCommerce websites in places like Korea, Hong Kong, and Vietnam.

In this article, we analyze the Philippines’ eCommerce market and review the most popular marketplaces, which countries they are available in, what sets them apart, and more. Let’s get started.

1. Shopee

Shopee has surpassed Lazada and is currently the biggest eCommerce marketplace in Southeast Asia. Continue reading Top eCommerce Websites in the Philippines: An Overview

Top eCommerce Websites in Thailand: An Overview

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thailand-ecommerce-websites

Thailand’s eCommerce market is set to grow much in the coming years and will only be behind Indonesia’s. Everything from cosmetics, food & beverages, clothes, and DIY products is in high demand here.

Over the years, we’ve also seen many eCommerce companies entering the market.

In this article, we review the most popular eCommerce marketplaces in Thailand. We review their unique features and why these sites have managed to become leading forces in the market.

1. Shopee

Shopee is the biggest eCommerce platform in Southeast Asia in terms of monthly users. Originally founded in 2015, the marketplace has gained much traction thanks to its competitive shipping services.

The benefits of using Shopee are also the many discounts and free shipping all over Thailand. Continue reading Top eCommerce Websites in Thailand: An Overview

How to Export Products to the Philippines: A Complete Guide

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export-to-philippines

The Philippines has a population of around 120 million and grows at one of the highest rates in Asia. As disposable incomes increase and the country becomes more digitized, the demand for online shopping has increased exponentially.

Compared to China, the E-Commerce market is comparatively small though. Yet, by selling in multiple Southeast Asian countries on platforms like Lazada and Shopee, you get access to almost 700 million people.

Starting selling in the Philippines is comparatively cheap as well and you won’t have to pay significant large amounts to service providers like Tmall Partners.

As a result, selling in Southeast Asia and the Philippines offers sales opportunities to small companies, as well as medium and large-sized companies.

In this article, we review how you can start selling in the Philippines as a foreign company.

Topics covered:

  • Which products are in demand in the Philippines?
  • Top E-Commerce Platforms in the Philippines
  • Trade Fairs for Exporters
  • Shipping & Logistics

Which products are in demand in the Philippines?

A variety of products are in demand in the Philippines and the appetite for foreign products will just continue to increase over the years. Continue reading How to Export Products to the Philippines: A Complete Guide

How to Export Products to Thailand: A Complete Guide

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export-to-thailand

Thailand has one of the biggest eCommerce markets in Southeast Asia, only surpassed by Indonesia. The market will continue to increase over the years as disposable incomes increase and the eCommerce market continues to grow.

Yet, selling in Thailand can be challenging for exporters who are new to the market and primarily sold in Western countries previously.

You must understand local product regulations, what products are in demand, and how you can reach shoppers.

In this article, we cover some of the most important topics for exporters who wish to enter Thailand’s online consumer market.

Topics covered:

  • Which products are in demand in Thailand?
  • Top E-Commerce Platforms
  • Trade Fairs for Exporters
  • Shipping & Logistics

Continue reading How to Export Products to Thailand: A Complete Guide

Taiwan Market Entry Guide: An Introduction

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taiwan-market-entry

Taiwan has a comparatively small eCommerce market but attracts many foreign exporters who wish to penetrate the Asian market.

Companies often see a specific demand for their products in the Taiwanese market or sell here in addition to other countries.

For example, Shopee is one marketplace that operates in multiple countries and regions, including Taiwan ROC, as well as Vietnam, Singapore, Malaysia, Philippines, Thailand, Indonesia, and Korea.

In this article, we go into greater detail and cover the most important topics for exporters that want to enter the Taiwanese eCommerce market.

If there’s anything else you wonder about, feel free to write a comment at the end of the article.

Topics covered:

  • Market Entry Strategy
  • Taiwan Market Entry Obstacles
  • Market Entry Research
  • Incorporation

Market Entry Strategy

Market entries can differ depending on the sales goals and level of commitment among companies. While some brands just want to test a market and increase local awareness, other companies have vast goals to increase sales rapidly. Continue reading Taiwan Market Entry Guide: An Introduction

Philippines Market Entry Guide: An Introduction

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philippines-market-entry

The Philippines is one of the biggest countries in Southeast Asia, both in terms of land size and population. Having around 7,000 islands and a rapidly growing economy, Philippines is set to become a leading provider in the service sector.

As a result, more and more foreign companies seek to enter the market, trying to profit from the growing middle class. Yet entering the Philippines market can be challenging, both in terms of taxation, product regulations, and incorporations.

In this article, we give you a helping hand and cover the most relevant information.

Topics:

  • Market Entry Strategy
  • Philippines Market Entry Obstacles
  • Market Entry Research
  • Incorporation

Market Entry Strategy

A market entry can mean many different things depending on your level of commitment, sales goals, and company size. Continue reading Philippines Market Entry Guide: An Introduction

Malaysia Market Entry Guide: An Overview

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malaysia-market-entry

Malaysia is the most developed country in Southeast Asia after Singapore with a quickly growing eCommerce market. Here, companies like Alibaba have great goals to expand in Malaysia, developing logistics as well as marketing capabilities.

The country might not be as big as Indonesia, which is another promising market. Yet, conducting business here is transparent by comparison and easier as you can communicate in English.

But, entering a new market is always challenging if you have a piece of limited knowledge, especially in Asia. In this article, we cover the most important topics when entering the Malaysian eCommerce market.

Topics covered:

  • Market Entry Strategy
  • Malaysia Market Entry Obstacles
  • Market Entry Research
  • Incorporation

Market Entry Strategy

It’s crucial to have a robust market entry strategy to assure correct setups, market segmentation, and potential pitfalls. Market entries can also perform differently depending on the sales channel, whether it’s offline or online. Continue reading Malaysia Market Entry Guide: An Overview

Indonesia Market Entry Guide: An Overview

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Indonesia is the biggest country in Southeast Asia, both in terms of population and GDP output.

With increasing urbanization, digitization, and disposable incomes, it’s predicted to become the leading force in ASEAN, accumulating many investments.

Compared to countries such as Singapore and China, the eCommerce market is still comparatively under-developed.

This leaves room for expansion, but also challenges related to product regulations, taxation, and incorporation, just to mention a few.

To give you a helping hand, we have written this guide where we explain the key information if you plan to enter the Indonesian eCommerce market.

Topics covered:

  • Market Entry Strategy
  • Indonesia Market Entry Obstacles
  • Market Entry Research
  • Incorporation

Market Entry Strategy

Entering a new market requires both time and finances. There are different levels of market entry strategies, depending on your level of commitment and sales goals. While some brands just want to dip their toes and take on a simpler approach, others have caster plans. Continue reading Indonesia Market Entry Guide: An Overview