Korea Market Entry Guide: An Introduction

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Korea has a developed eCommerce market and attracts more attention from overseas sellers. Having a healthy population growth and a promising economic outlook, the Korean population shows an increased appetite for foreign brands.

Doing business in Korea is transparent, even if some complain about bureaucratic red tape.

Having said that, the market is also competitive and it’s crucial that you perform market analysis beforehand. In this article, I cover the main topics and review what you should consider if you plan for a Korean market entry.

Topics covered:

  • Market Entry Strategy
  • Korea Market Entry Obstacles
  • Market Entry Research
  • Incorporation

Market Entry Strategy

Entering a new market requires thorough research and sometimes initial branding activities are needed.

Besides, the sales channels you choose affect the market entry strategy. As a result, market entry strategies can be divided into different segments, depending on your goals and level of commitment. Continue reading Korea Market Entry Guide: An Introduction

Japan Market Entry Guide: An Introduction

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Japan is the most developed Asian country and offers plenty of growth opportunities for eCommerce companies that wish to enter the market.

The eCommerce market is the third-biggest in the world, ahead of the UK and just behind China and the US. In 2020 alone, it grew by as much as 26%.

The same as for the US, Amazon is a major marketplace but there are also a handful of other options available. In this article, I explain the most important information for foreigners who wish to enter the Japanese eCommerce market.

Topics covered:

  • Market Entry Strategy
  • Japan Market Entry Obstacles
  • Market Entry Research
  • Incorporation

Market Entry Strategy

Entering a market can mean different things and highly depends on your level of involvement. Continue reading Japan Market Entry Guide: An Introduction

Singapore Market Entry Guide: An Introduction

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Singapore has some of the strongest and the most developed eCommerce markets in Southeast Asia, growing by 8.35% a year. A benefit of selling on platforms like Lazada in Singapore is that you can clone your stores and get access to other ASEAN markets.

Even if it’s fairly straightforward to start selling in Singapore, it’s important that you understand your market entry options, the obstacles, and more. In this article, I cover the basics and explain the key information when entering the Singaporean market.

Topics covered:

  • Market Entry Strategy for Singapore
  • Singapore Market Entry Obstacles
  • Market Entry Research
  • Incorporation

Market Entry Strategy

Let’s start and review the options you have when entering the Singaporean market. The choices among sellers relate to their level of commitment, budget, and brand awareness, for example.

As societies become digitized and eCommerce is on the rise, hybrid-solutions of selling both cross-border, on local eCommerce websites, and offline also become more common. Continue reading Singapore Market Entry Guide: An Introduction

Vietnam Market Entry Guide: An Introduction

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Being an emerging market with a rapidly growing middle-class, investors and exporters compare Vietnam to China 15-20 years ago.

Even if Vietnam receives the attention to becoming a manufacturing hub, the domestic market shows an increased appetite for foreign products.

Entering the market can seem like a complex task for foreigners with little or no experience in Vietnam. Yet with some hand-holding and thought through planning you can avoid common pitfalls and plan for future sales.

In this article, I explain the basics you need to know when entering the Vietnamese eCommerce market as a foreigner.

Topics covered:

  • Market Entry Strategy
  • Vietnam Market Entry Obstacles
  • Market Entry Research
  • Incorporation

Market Entry Strategy

Entering a new market requires a robust strategy, including considerations to the different levels of involvement. For example, some companies are at an early stage and want to increase brand awareness through online or offline campaigns. Continue reading Vietnam Market Entry Guide: An Introduction

China Competitor Price Analysis

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The Chinese market becomes increasingly more saturated and competitive with foreign brands. While some companies see great success such as Foreo Luna and Gucci, other brands have suffered and been forced to close operations.

Having a sound knowledge of local competition and a suitable pricing strategy is one of the most important parts of a market entry strategy and crucial for future success to maximize sales.

In this article, I cover a wide range of topics and explain how you can perform a competitor price analysis in China.

Topics covered:

  • What is competitor cost analysis?
  • How do I find out what my competitors are charging?
  • Calculating your unit cost
  • FAQ

What is competitor price analysis?

Competitor price analysis is an essential part of a company’s market entry strategy and can ultimately determine whether you will succeed in a new market or not.

It helps you understand how much other companies charge for their products online and/or offline. From a strategic point of view, the analysis can help to better understand the entry barriers in a market. Continue reading China Competitor Price Analysis

China Market Entry Guide: An Introduction

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China has the biggest consumer market in the world and its economy shifts towards domestic consumption. As a result, increasingly more foreign companies want to sell here and grasp market shares.

Yet, many exporters are unaware of the challenges that companies face when entering the market. It has a completely separate ecosystem with different search engines, buying behaviors, and legal setups. It’s crucial that you get your feet wet first.

In this article, I share the key info you should know prior to entering the Chinese eCommerce market.

Topics covered:

  • Market Entry Strategy
  • China Market Entry Obstacles
  • Market Entry Research
  • Incorporation

Market Entry Strategy

As disposable incomes and the appetite for foreign products increase in developing Asian countries, we see a greater demand for market entries. Continue reading China Market Entry Guide: An Introduction

Top 5 eCommerce Websites in Asia: A Complete Guide

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Suggestion: Watch the 10 minutes video tutorial before reading this article

Free Webinar: How to Sell Online
to China & Southeast Asia

Cross-border E-Commerce is set to grow immensely in Asia in the coming decade.

At the same time as China has become the world’s biggest E-Commerce market, neighboring countries like Indonesia, Vietnam, and the Philippines grow at impressive rates.

With increased disposable incomes, mobile usage, and internet penetration, Asia will continue to be the most interesting eCommerce market in the world.

With that said, navigating new eCommerce markets can be a daunting task due to the many eCommerce websites available. In this article, I’ve listed the most popular and interesting eCommerce marketplaces in Asia.

1. Tmall Global (China)

China’s E-Commerce market is not only the biggest but one of the most developed in the World.

With a population of 1.4 billion and a surging middle class, it’s become three times bigger than the US E-Commerce market.

Here, Tmall Global (天猫国际) is undoubtedly one of the most popular cross-border E-Commerce websites.

Continue reading Top 5 eCommerce Websites in Asia: A Complete Guide

Shipping Products with Lazada Global Shipping (LGS): A Complete Guide

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Free Webinar: How to Sell Online
to China & Southeast Asia

Lazada is one of the fastest-growing eCommerce marketplaces worldwide as it serves the booming Southeast Asian market.

Selling cross-border into six markets can be a challenging task, especially as customers demand shorter delivery lead times and increased customer service.

Luckily, Lazada has launched Lazada Global Shipping (LGS) which helps you facilitating orders, last-mile deliveries, and returns. The service is easy to use and integrated with the Lazada platform.

In this article, we review LGS in greater detail, covering the most important topics asked by sellers.

Topics covered:

  • What is Lazada Global Shipping (LGS)?
  • What is Kobron?
  • What are the benefits of using LGS?
  • Can I use other fulfillment companies and LGS at the same time?
  • How much does it cost to use LGS?
  • How can I manage orders with LGS?
  • How can I track orders with LGS?
  • What local couriers are available when selling on Lazada?
  • How do I manage returns?
  • What are the limitations of using LGS?

What is Lazada Global Shipping (LGS)?

Lazada Global Shipping (LGS) is Lazada’s in-house shipping solution that is solely dedicated to cross-border sellers.

You’re probably familiar with the term cross-border sales by now, but let’s have a quick recap. Practically speaking, you ship your products from overseas (e.g. the US or Europe) to Lazada’s fulfillment center in Hong Kong. Continue reading Shipping Products with Lazada Global Shipping (LGS): A Complete Guide

How to Export Meat Products to China: The Ultimate Guide

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Free Webinar: How to Sell Online
to China & Southeast Asia

Increasingly more foreigners want to export meat products to China as everything from Aussie beef to German sausages increase in demand.

Imports of beef and veal increased more than 10 times from 2012 to 2017 and the meat market in China is the second-biggest sector in the country’s retail food market, after the fresh vegetable sector.

Even if Europeans and Aussies have exported beef for years, China has lifted sanctions on beef imports from the US, which were put in place since 2003.

Exporting meat to China can be difficult for exporters with little knowledge about local import regulations as well as demand.

Topics covered:

  • What meat products are in demand in China?
  • Process When Exporting Meat Products to China
  • Regulations (GB standards) for Meat Products Imported into China
  • China Trade Shows for Meat Products

What meat products are in demand in China?

Pork is by far the most popular meat product, followed by poultry and beef with the following composition: Continue reading How to Export Meat Products to China: The Ultimate Guide

How to Export to Korea: The Ultimate Guide

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Suggestion: Watch the 10 minutes video tutorial before reading this article

Free Webinar: How to Sell Online
to China & Southeast Asia

Korea has experienced a remarkable transformation in the past decades from having a similar GDP per capita as the Philippines to become one of the most prosperous countries in the world.

The introduction of land reformations, support from the US, and having a leadership that forced companies to export goods to international markets propelled Korea to what it is today.

The eCommerce market is one of the fastest-growing in the world and increasingly more foreigners now want to penetrate the Korean market, getting access to its high-earning population.

In this article, I explain the basics you need to know when exporting to Korea as a foreign company.

Topics covered:

  • Korean Trade Fairs
  • Getting a Visa for Korea
  • Finding Korean Distributors
  • Trademark Registration
  • KC – The Korean Product Certification Mark
  • eCommerce Websites in Korea

Korean Trade Fairs

Under normal circumstances, you can find plenty of trade fairs that are held in Korea annually or biannually.

As it would be impossible for me to explain all the fairs, I’ve listed a few below for your general understanding of what kinds of fairs are held.

KIMES – Medical Equipment

KIMES (Korea International Medical and Hospital Equipment Show) is the biggest trade fair for medical equipment in Korea. The fair is held annually and visited by tens of thousands of people. Most of the visitors come from the following industries: Continue reading How to Export to Korea: The Ultimate Guide